The ride-hailing company's automobile commerce platform Ola cars will hire 10,000 workers in the next 12 months as it aims for a market leadership position with a GMV (gross market value) of USD 2 billion.

The Bengaluru-based firm announced the debut of its vehicle commerce platform earlier this month, which allows consumers to buy new and used cars using the Ola app. By the end of the year, the platform's reach will have grown to 100 cities.

Ola Automobiles has already sold 5,000 used cars in its first month of operation, according to a statement released on Thursday by the company.

The company said, “In the middle of the ongoing festive season, Ola Cars have started pre-owned vehicle sales in Delhi, Mumbai, Pune, Bengaluru, Chennai, Hyderabad, and Ahmedabad and will also expand to Chandigarh, Jaipur, Kolkata, and Indore by end of this week, all through the Ola app, to provide customers a reimagined vehicle commerce experience”.

Ola Cars claims that it will be active in 30 locations in the next two months and will extend to 100 cities by next year. The company further said, “Ola plans to hire 10,000 new people, as it eyes a market leadership position with USD 2 billion Gross Market Value for its vehicle commerce platform, Ola Cars over the next 12 months”.

The corporation did not, however, provide a deadline for the recruitment plan. According to the statement, Ola Cars provides services such as doorstep test drives and a seven-day no-questions-asked return of a purchased vehicle.

Ola Cars is also opening service centres across the country to provide a dramatically better experience through advanced telematics, AI, and Vision-based systems that ensure high-quality repair work as well as the promise of genuine auto parts. Advanced robotic paint shops will provide paintwork that matches OEM factory finish.

Ola Cars competes with companies such as CarDekho, Cars24, and Droom.
Ola intends to offer up this platform to new vehicles from other automakers in the future as part of its long-term goals.

Arun Sirdeshmukh, CEO of Ola Cars said, “With Ola Cars, we are redefining the entire car buying, ownership, and resale experience. Our 'better than new' buying experience is driving tremendous demand with over 5,000 cars already sold in our first full month of operation. We are rapidly expanding to 100 cities in the coming months and are adding 10,000 people across key areas including sales and service centres”.