Rocksport Raises Funds from Brand Capital, Jumps over 3.5X in Valuation to $30mn
Rocksport, Asia's largest provider of in-school adventure programs, has secured a new round of investment from Brand Capital, the strategic investment arm of The Times of India. With this latest funding, Rocksport has raised nearly $3 million, to close its Series A round, elevating its valuation to $30 million.
In its earlier round of fund infusion, Mahindra Holidays & Resorts had picked up a strategic stake helping Rocksport to expand its pan India footprint beyond metro cities. Recognised as pioneers of school adventure programs, Rocksport has expanded its offerings to curate tailored programs for families and companies since then. As of today, more than 1,000 premier schools run Rocksport’s soft adventure programs.
Over the next five years, Indian travelers are projected to embark on 5 billion leisure trips annually. Rocksport aims to dominate the adventure-based experiences market for schools, families, and corporations during these trips and weekends.
On the company’s vision, Rocksport CEO Mr. Amit Goyal said: "We aspire to cultivate a community of one crore superheroes by 2030. Our goal is to elevate every ordinary holiday into an extraordinary adventure. In the coming years, we will focus on fostering community engagement, generating compelling content, and facilitating meaningful conversations to build a community of healthier and happier super-families."
He further added that the investment from Brand Capital will provide a leverage of The Times of India’s brand building and marketing strengths for them, and enable creation of a strong consumer brand in outdoor travel and recreation space. “The funds acquired through this agreement will primarily finance advertising and brand-building initiatives aimed at introducing customers to Rocksport and its distinctive offerings,” Goyal said.
As the leading seller of camping and outdoor products on eCommerce platforms, Rocksport exclusively imports and distributes 8 global adventure & outdoor brands in India. The marquee brands include the likes of Coleman,CampinGaz, Contiigo, Edelrid and Lifestraw.
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In its earlier round of fund infusion, Mahindra Holidays & Resorts had picked up a strategic stake helping Rocksport to expand its pan India footprint beyond metro cities. Recognised as pioneers of school adventure programs, Rocksport has expanded its offerings to curate tailored programs for families and companies since then. As of today, more than 1,000 premier schools run Rocksport’s soft adventure programs.
Over the next five years, Indian travelers are projected to embark on 5 billion leisure trips annually. Rocksport aims to dominate the adventure-based experiences market for schools, families, and corporations during these trips and weekends.
On the company’s vision, Rocksport CEO Mr. Amit Goyal said: "We aspire to cultivate a community of one crore superheroes by 2030. Our goal is to elevate every ordinary holiday into an extraordinary adventure. In the coming years, we will focus on fostering community engagement, generating compelling content, and facilitating meaningful conversations to build a community of healthier and happier super-families."
He further added that the investment from Brand Capital will provide a leverage of The Times of India’s brand building and marketing strengths for them, and enable creation of a strong consumer brand in outdoor travel and recreation space. “The funds acquired through this agreement will primarily finance advertising and brand-building initiatives aimed at introducing customers to Rocksport and its distinctive offerings,” Goyal said.
As the leading seller of camping and outdoor products on eCommerce platforms, Rocksport exclusively imports and distributes 8 global adventure & outdoor brands in India. The marquee brands include the likes of Coleman,CampinGaz, Contiigo, Edelrid and Lifestraw.
