Team Startupcity

·  Roomstory.ai raises  Rs 3 crore in pre-seed funding led by Rukam Sitara Fund to boost AI capabilities and launch its platform.

·  India’s first AI-powered interior shopping assistant, enabling users to browse styled rooms and shop instantly through retail links.

·  Targeting India’s $38.2B interior design market with a visual-first, inspiration-led commerce model.

Roomstory.ai, a locally developed AI-driven home discovery platform, raised  Rs 3 crore in a pre-seed funding round from Rukam Sitara Fund. The capital will be utilized to deepen the AI engine of the platform, introduce its web and mobile applications, increase its user base, and develop a thriving community of design enthusiasts.

Started by architect-entrepreneurs Ekatva Jain (CEO), Sahil Lunia (Chief Design Officer), and Punit Jain (COO), Roomstory.ai combines design inspiration with on-the-go shopping in an immersive experience. The site enables users to browse beautifully styled, curated rooms and purchase every item featured in them through direct links translating the look and feel of Pinterest into the realm of live commerce.

"Most sites force you to either browse or buy. We're reversing that. Roomstory not only presents you with a stunning space,it provides you with the very tools to create it, regardless of where you shop," stated Ekatva Jain, Co-founder & CEO.

Archana Jahagirdar, Managing Partner and Founder at Rukam Sitara Fund, stated:"Roomstory is the sort of daring, intuitive concept we adore,created from profound design expertise and driven by intelligent AI. It's poised to revolutionize an industry that's been waiting for something new."

Aakash Anand, Bella Vita Organic Founder, said:"Roomstory closes the long-existing gap between aspiration and action in home shopping. Their AI-born approach is riding a significant change in how Indians design and decorate their homes."

Globally, the home furnishings and home interiors market is worth more than $800 billion, and consumer habits are trending towards visual-first, AI-fueled discovery. In India, India's interior design market is expected to reach $38.2 billion by 2027, expanding at a CAGR of 30% from 2021 to 2027, as estimated by Roomstory.ai.