Locobuzz, a digital customer experience platform, has raised Rs 9 crore in pre-Series A funding from SIDBI Venture Capital Ltd's Maharashtra State Social Venture Fund. The funds will be used to improve the platform's technical capabilities, expand the team across functions, and increase marketing and sales activities.

Founded in 2011, LocoBuzz is an analytics-based integrated marketing platform that offers digital strategy, content strategy and marketing, brand reputation management, response management, data analytics, campaign management, lead generation, infographics, and social media applications.

Mumbai based startup which is a software-as-a-service (SaaS) platform also provides real-time analytics, customer experience automation, and insights to business-to-consumer brands.

“This round of funding is really encouraging and we are excited to partner with SIDBI Venture for our next phase of growth,” said Vishal Agarwal, chief executive officer (CEO) at Locobuzz. “In the next couple of months, we will direct our attention towards further product development, business growth, and marketing initiatives. We will be able to offer a lot more to our client partners.”

Artificial intelligence, machine learning, and big data analytics are used by the organisation to help businesses streamline and improve their consumer experiences. It collaborates with a number of Fortune 500 companies in industries like banking and financial services, telecommunications, automobiles, retail, and consumer goods.

“We are happy to see Locobuzz as a leading Unified Digital Customer Experience platform that services clients across key consumer-facing businesses. We look forward to working with Vishal and the team in Locobuzz to grow amidst a large market opportunity,” said Mahendra Lodha, vice president at SIDBI Venture Capital.