SaaS Platfrom Dukaan Introduces Social Commerce Platform Dukaan Plus
SaaS platform Dukaanhas launched Dukaan Plus, a social commerce platform aimed at connecting merchants to brands and helping them earn a commission.
Dukaan Plus will enable merchants to source the best quality products from the top direct-to-consumer (D2C) brands and earn commission on each sale. Dukaan believes that it is vital to enhance and alter social commerce in India to ensure that the outcome justifies the efforts of internet entrepreneurs as well as manufacturers, said a company statement.
With the launch of the new platform, Dukaan will onboard multiple manufacturers and vendors from across the country. It intends to be an early enabler of accessibility to various D2C brands such as online clothing and fashion firm Bewakoof.com and its cosmetics brand Cosmos Beauty in the tier-2 and 3 cities.
Suumit Shah, Founder and CEO, Dukaan says, “The retail sector is ever evolving and is primed for the next big change. While we constantly innovate our technology, we believe the social commerce industry requires an upgrade to reap the best results out of any innovation introduced. With Dukaan Plus, we will eliminate various steps and errors to improve the quality and sales for both customers as well as the sellers.”
Given the increasing number of product returns, unhappy customers, and faltering sales, there was a need for such a platform. With tier-2 and 3 markets growing fast and being the enablers of the next retail growth wave, Dukaan wants to improve the supply chain that runs from the manufacturer to the consumer with quality products as well as superior brand experience for them, the frim said.
Prabhkiran Singh, Founder and CEO, Bewakoof.com states, “We were among the first brands in India to go the D2C route and want to be the first D2C brand to tap into social commerce. Though e-commerce has grown rapidly, it is still limited to about 100 million people in India. Social commerce selling is increasing the e-commerce market and will further bring in 200 million people over the next 5 years. With this partnership, now there will be thousands of Bewakoof’s Dukaans in India.”
Based in Bangalore, Dukaan enables local stores to go digital and use WhatsApp to sell their products. Founded in 2020, the startup had raised $6 million last year led by Lightspeed India and Matrix Partners India and was valued at about $22 million.
Dukaan Plus will enable merchants to source the best quality products from the top direct-to-consumer (D2C) brands and earn commission on each sale. Dukaan believes that it is vital to enhance and alter social commerce in India to ensure that the outcome justifies the efforts of internet entrepreneurs as well as manufacturers, said a company statement.
With the launch of the new platform, Dukaan will onboard multiple manufacturers and vendors from across the country. It intends to be an early enabler of accessibility to various D2C brands such as online clothing and fashion firm Bewakoof.com and its cosmetics brand Cosmos Beauty in the tier-2 and 3 cities.
Suumit Shah, Founder and CEO, Dukaan says, “The retail sector is ever evolving and is primed for the next big change. While we constantly innovate our technology, we believe the social commerce industry requires an upgrade to reap the best results out of any innovation introduced. With Dukaan Plus, we will eliminate various steps and errors to improve the quality and sales for both customers as well as the sellers.”
Given the increasing number of product returns, unhappy customers, and faltering sales, there was a need for such a platform. With tier-2 and 3 markets growing fast and being the enablers of the next retail growth wave, Dukaan wants to improve the supply chain that runs from the manufacturer to the consumer with quality products as well as superior brand experience for them, the frim said.
Prabhkiran Singh, Founder and CEO, Bewakoof.com states, “We were among the first brands in India to go the D2C route and want to be the first D2C brand to tap into social commerce. Though e-commerce has grown rapidly, it is still limited to about 100 million people in India. Social commerce selling is increasing the e-commerce market and will further bring in 200 million people over the next 5 years. With this partnership, now there will be thousands of Bewakoof’s Dukaans in India.”
Based in Bangalore, Dukaan enables local stores to go digital and use WhatsApp to sell their products. Founded in 2020, the startup had raised $6 million last year led by Lightspeed India and Matrix Partners India and was valued at about $22 million.
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