Sales Engagement Platform Outplay Raises $2 million from Sequoia Capital India's Surge
Sales Engagement Platform Outplay has raised $2 million from Sequoia Capital India’s Surge program for early-stage startups.
Founded in January 2020 by serial entrepreneur, brothers Ram and Laxman Papineni, the startup is a one-stop sales engagement platform (SEP) that helps sales teams plan, execute, track, measure and optimise interactions between companies and their prospects across various channels.
Laxman Papineni, CEO & Co-founder, Outplay, said, “A 2017 study showed that 57 percent of sales reps miss their quotas. Sales reps are less effective and efficient when they use just a CRM or multiple tools to get their job done. Our Outplay platform is easy to use, set up, configure and roll out across sales teams, helping sales leaders to get immediate insights into the business. This saves both time and costs for the companies who use it.”
He further mentioned that Outplay is a new challenger brand to the sales engagement sector and is betting big on its next-generation technology which allows sales leaders to generate granular, insightful reports and truly stay connected to prospective customers. Since its inception, Outplay claims to have acquired over 300 global customers including Owler, Observe.ai, Blue Voyant, Heartland, Outlier among others.
The startup counters common challenges faced by all sales teams, ie: getting responses from prospective customers, spending too much time on administrative tasks, and maintaining customer relationships post-sale. Outplay’s combination of automation and personalisation helps teams start genuine conversations at scale, enabling them to stay on task by using emails, phone calls, social apps, and text through a single interface to drive more meetings.
Laxman said, “Outplay also helps sales reps to not ‘drop the ball’ once a prospective buyer visits a website/blog/case study. They continue the conversation with a personalised chat by automatically hiding Drift/Intercom chatbots, which often try to requalify a lead by asking questions that the sales rep already knows. This is a feature not available on other sales engagement tools.”
Founded in January 2020 by serial entrepreneur, brothers Ram and Laxman Papineni, the startup is a one-stop sales engagement platform (SEP) that helps sales teams plan, execute, track, measure and optimise interactions between companies and their prospects across various channels.
Laxman Papineni, CEO & Co-founder, Outplay, said, “A 2017 study showed that 57 percent of sales reps miss their quotas. Sales reps are less effective and efficient when they use just a CRM or multiple tools to get their job done. Our Outplay platform is easy to use, set up, configure and roll out across sales teams, helping sales leaders to get immediate insights into the business. This saves both time and costs for the companies who use it.”
He further mentioned that Outplay is a new challenger brand to the sales engagement sector and is betting big on its next-generation technology which allows sales leaders to generate granular, insightful reports and truly stay connected to prospective customers. Since its inception, Outplay claims to have acquired over 300 global customers including Owler, Observe.ai, Blue Voyant, Heartland, Outlier among others.
The startup counters common challenges faced by all sales teams, ie: getting responses from prospective customers, spending too much time on administrative tasks, and maintaining customer relationships post-sale. Outplay’s combination of automation and personalisation helps teams start genuine conversations at scale, enabling them to stay on task by using emails, phone calls, social apps, and text through a single interface to drive more meetings.
Laxman said, “Outplay also helps sales reps to not ‘drop the ball’ once a prospective buyer visits a website/blog/case study. They continue the conversation with a personalised chat by automatically hiding Drift/Intercom chatbots, which often try to requalify a lead by asking questions that the sales rep already knows. This is a feature not available on other sales engagement tools.”
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