SaaS based sales readiness platform MindTickle has raised $100 million from Japan based SoftBank Vision Fund 2. The financing round was a combination of equity & debt financing and has brought the valuation of the firm upto $500 million. Other participants in the round included existing investors Norwest Venture Partners, Canaan, NewView Capital, and Qualcomm Ventures.

According to a statement by the company, the fresh capital will be used to accelerate MindTickle’s go-to-market activities and expansion of global operations while advancing investments in product innovation to close the loop on customer-facing readiness and in-field execution.

Founded in 2011 by ex PubMatic employees Krishna Depura, Nishant Mungali, Mohit Garg and Deepak Diwakar, MindTickel has developed a SaaS platform that enables enterprises to ready their customer-facing teams for customer interactions.

Helping clients with onboarding, ongoing learning, role-playing, upskilling, and coaching MindTickle’s comprehensive, data-driven platform leverages AI and machine learning engines to serve personalized remediations and reinforcements to bridge market gaps.

“Our mission is to help companies transform the capabilities and behaviors of their teams to generate a meaningful, measurable impact on their revenue and brand,” said Krishna Depura, co-founder & CEO, MindTickle. So far MindTickel has helped more than 200 enterprises, including more than 40 of the Fortune 500 and Forbes Global 2000, achieve significant, measurable improvement in revenue metrics, such as ramp time, quota attainment, and win rate.

Speaking about the investment Munish Varma, Managing Partner at SoftBank Investment Advisers said, “We have been impressed by MindTickle’s vision of closing the capability loop and bringing deep insights and actionable intelligence to revenue and business leaders. We believe that Sales Readiness is experiencing a paradigm shift, as enterprises face the new reality of hybrid-remote work.”