Salt Oral Care, a brand of oral wellness, has raised $1 million in a pre-Series A funding round with Lotus Holdings (a part of the Lotus Herbals Family Office) as the lead investor. The post-money valuation of the company for this round is placed at Rs. 46 crore (around $5.3 million), and the investment will be made in two tranches. Earlier, Saurashtra Capital and other investors had put in $358,000 in the Mumbai-based startup.

In accordance with a statement by Salt Oral Care, the funds will be used for team expansion, strengthening branding and marketing strategies, research and development, and new product launches.

Established in 2022 by Karan Raj Kohli and Viraj Kapur, Salt Oral Care stands for sustainability and greener practices combined with science-backed oral care products. The company is focused on developing efficient dental care products that are eco-friendly, with recyclable and reusable packaging to combine sustainability with an elite user experience.

Salt Oral Care prioritizes scientific research and rigorous testing in product formulation, focusing on eco-friendly packaging and ways to minimize environmental footprints. Its commitment to simple design and clinically validated efficacy has seen repeat sales increase dramatically for its toothpaste and mouthwash products. It is looking to increase its penetration in both the domestic and global markets, recording an impressive 448 percent growth in the previous fiscal year.