Salty, the Direct-to-Consumer (D2C) brand catering to Gen Z and the upcoming generation, proudly announces the successful conclusion of its Seed funding round, securing a notable Rs 5.4 Crore. Leading the funding are prominent investors All in Capital and Anicut Capital, alongside strategic contributions from Suashish Diamonds, JK Group, and other influential angel investors. Established in 2022 by college friends Sonaal Goel, Twishaa Gupta, and Kanishka Garg, Salty aims to present a unique perspective on fashion jewellery. Their designs, known for their individuality, stylish aesthetics, and practical appeal, strongly resonate with consumers looking for distinctive and expressive accessories.

The recently acquired funds will play a crucial role in steering Salty's expansion initiatives, with a primary focus on enhancing the team and introducing an exciting new range of products. The brand remains dedicated to delivering top-notch, budget-friendly fashion accessories to its discerning customer base. Kanishka Garg, Co-Founder of Salty, conveyed the team's enthusiasm, emphasizing that the funding represents more than just a financial milestone; it's a testament to the team's hard work and the unwavering support of the community. The goal is to achieve a Rs 40 crore annual revenue run rate in 2024 and broaden the design range to encompass over 3000 products.

Ajay Anand, Partner at Anicut Capital, expressed his enthusiasm for supporting Salty's vision, stating, "We are thrilled to endorse Salty's vision of offering high-quality and affordable accessories to Indian consumers. Salty has demonstrated exceptional efficiency in its one-year journey. We believe Salty has the potential to emerge as a significant player in the e-commerce and jewellery sector. We eagerly anticipate close collaboration with the Salty team to realize their ambitious goals and contribute to their sustained success".