Sharpsell.ai Raises Rs 30 Cr to Fuel AI Sales Platform and Global Expansion
• Includes Rs 10 Cr from Equentis Angel Fund their largest Cat-I AIF investment.
• Platform used by lakhs of sales reps across 30+ top Indian enterprises.
• Plans to enter Southeast Asia and MENA markets with enhanced AI capabilities.
Artificial intelligence-based sales enablement and automation solution provider Sharpsell.ai has raised Rs 30 crore in its most recent funding, of which Rs 10 crore has been infused by Equentis Angel Fund its biggest Category-I Alternative Investment Fund (AIF) bet so far.
Founded in 2022 by Hanuman Kamma and Arun Subramanian, Sharpsell.ai enables frontline sales teams with its SaaS-based platform fusing sales playbook automation, dynamic content creation, and contextual coaching. The company asserts that its AI-powered platform already serves lakhs of sales reps at over 30 leading Indian companies, such as LIC, Axis Bank, IDFC First Bank, SBI Life, Kotak Life, Bajaj General Insurance, Mahindra, and Whirlpool, among others.
Developed to facilitate high-speed selling, Sharpsell.ai assists sales representatives in digitizing and scaling high-performing activities by delivering ready-to-use sales scripts, tailored sales content, and live coaching tools.
- Growth Strategy and Global Vision
- With the new injection of funds, Sharpsell.ai intends to:
- Build stronger AI and product capabilities
- Increase market penetration across BFSI, automotive, pharma, and consumer electronics industries
Tap into markets outside India, namely Southeast Asia and the MENA (Middle East and North Africa) region
"We're committed to creating a category-leading AI platform for sales enablement a platform that delivers measurable business results consistently," stated Hanuman Kamma, Co-founder & CEO, Sharpsell.ai. "The Series A funding will propel our product roadmap faster, enhance delivery, and fuel global growth. We are thrilled to have an aligned partner like Equentis Angel Fund joining us."
Investor Confidence and Market Potential
“Our Rs 10 crore investment the largest permissible single-company investment by a Cat-I AIF reflects our confidence in Sharpsell.ai’s vision,” said Manish Goel, Founder & MD, Equentis Wealth Advisory Services. “Globally, spending on sales enablement solutions is approaching $12 billion, yet the sales playbook automation space in India remains largely untapped. Sharpsell’s AI-first approach is already driving productivity and revenue gains, making it well-positioned to scale both in India and globally.”
This investment follows previous investments in 2022 and 2023 from top SaaS-dedicated VCs like Cornerstone Venture Partners and Mistry Ventures.
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