Shoe Care Brand Shoegr Secures Pre-Seed Funding From PedalStart
Shoe care brand SHOEGR of Mohali raised a pre-seed amount of USD 100K from PedalStart, early-stage startup accelerator.
With this newly garnered pre-seed funds, the organization will invest to expand and intensify its line of products, enhance the coverage of its target market as well as the ultimate users, and to drive harder awareness-raising efforts.
In addition, the money will be utilized to support SHOEGR's direct-to-consumer (D2C) presence through improving the ecommerce experience and supporting new retail partnerships to enable its products to be accessed by a broader audience.
SHOEGR, founded by Saurabh Gupta, Anuj Sachdeva, and Ankit Roy, has launched a wide array of shoe cleaning, protection and storage solutions.
Commenting on the fundraise, Anuj Sachdeva, Co-Founder, SHOEGR said, "Our pre-seed capital from PedalStart is an important milestone – it has come at the correct juncture when we are witnessing consistent year-on-year growth, and are poised to grow exponentially. We firmly believe that shoe care does not have to be an afterthought, but become a core part of one's personal grooming routine and persona". Going forward, as we continue to take steps towards making shoe care effortless, affordable and accessible to individuals of all ages, we see ourselves developing a culture where shoes are not only worn but cared for and respected".
"We are excited to invest in SHOEGR – a brand that is dedicated to filling vital gaps in the shoe care industry. In a relatively new-but-high-growth space, we believe SHOEGR has a high potential to become a go-to brand for shoe care in India. We look look forward to fueling their growth story, and will continue to empower them in more ways soon", said Chintan Kalla, Founding Partner at PedalStart.
Interestingly, in October of last year, SHOEGR crossed Rs 50 lakh monthly sales mark, and is also expected to cross Rs 1 crore monthly sales in FY 2025-26.
With this newly garnered pre-seed funds, the organization will invest to expand and intensify its line of products, enhance the coverage of its target market as well as the ultimate users, and to drive harder awareness-raising efforts.
In addition, the money will be utilized to support SHOEGR's direct-to-consumer (D2C) presence through improving the ecommerce experience and supporting new retail partnerships to enable its products to be accessed by a broader audience.
SHOEGR, founded by Saurabh Gupta, Anuj Sachdeva, and Ankit Roy, has launched a wide array of shoe cleaning, protection and storage solutions.
Commenting on the fundraise, Anuj Sachdeva, Co-Founder, SHOEGR said, "Our pre-seed capital from PedalStart is an important milestone – it has come at the correct juncture when we are witnessing consistent year-on-year growth, and are poised to grow exponentially. We firmly believe that shoe care does not have to be an afterthought, but become a core part of one's personal grooming routine and persona". Going forward, as we continue to take steps towards making shoe care effortless, affordable and accessible to individuals of all ages, we see ourselves developing a culture where shoes are not only worn but cared for and respected".
"We are excited to invest in SHOEGR – a brand that is dedicated to filling vital gaps in the shoe care industry. In a relatively new-but-high-growth space, we believe SHOEGR has a high potential to become a go-to brand for shoe care in India. We look look forward to fueling their growth story, and will continue to empower them in more ways soon", said Chintan Kalla, Founding Partner at PedalStart.
Interestingly, in October of last year, SHOEGR crossed Rs 50 lakh monthly sales mark, and is also expected to cross Rs 1 crore monthly sales in FY 2025-26.
