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Softbank led $100 Million Funding Round Brings Sales Readiness Platform Mindtickle into Unicorn Club

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Mindtickle, a sales readiness platform, became the latest unicorn after raising an additional $100 million in a Series E funding round. SoftBank led the round, which also included Norwest Venture Partners, Canaan, NewView Capital, and Qualcomm Ventures. In November of last year, Mindtickle raised $100 million.

“Revenue leaders understand that sales readiness is a mission-critical component of their strategy to consistently meet or exceed their goals,” said Krishna Depura, Mindtickle CEO and co-founder.

MindTickle provides a sales readiness solution to close knowledge and skill gaps in customer-facing teams. MindTickle's award-winning platform is used by sales teams across a variety of industries to train, coach, and align their sales teams in order to make reps and managers more effective.

By increasing knowledge, understanding ideal sales behaviours, and adapting to change, the company assists companies such as Johnson & Johnson and Wipro in being ready to grow revenue. According to Mindtickle, their services are used by dozens of Fortune 500 and Forbes Global 2000 companies.

Revenue leaders are increasing their investments in sales readiness platforms as they face unprecedented challenges, according to the report. In the S& 500, average sales quota attainment has fallen from 63% to 43% over the last decade.

The startup assists businesses in understanding ideal sales behaviours, increasing seller knowledge and skill sets, and incorporating real-world feedback from customer meetings. In one place, the platform provides content management, conversation intelligence, performance analytics, and coaching solutions.

According to the company, the market for sales enablement technologies is expected to reach $4.23 billion by 2027, and the market for conversation intelligence will reach $13 billion by 2025.

MindTickle is a privately held global company headquartered in San Francisco, California, and Pune, India. Accel, Canaan, NEA, NewView Capital, Norwest Venture Partners, and Softbank are among the investors.