The street culture e-commerce firm SoleSearch said in a press release that it has raised Rs 6 crore in its first investment round in order to scale both its online and offline businesses in the upcoming quarter. In this investment round, notable investors like Venture Catalyst, Anthill Ventures, Cornerstone Sports LLP, and others took part.

The company, which began in 2021 as a community network for trading trainers, has transformed into an ecosystem for sneaker and street-culture fans to bid on, purchase, and trade verified, limited-edition products both online and offline.

In India, the streetwear market earned $2.6 billion in revenue in 2022, with an expected annual growth rate of 11.58 percent. This illustrates the enormous business potential in the expanding streetwear sector. With its sneakers, streetwear, accessories, and collectibles, the firm seeks to organise India's unorganised street and youth culture market for the current and upcoming generations of Indian consumers.

The company's co-founder and CEO, Param Minhas, stated, "We have established a strong network of resellers who are professionals in comprehending the needs or demands of the cohort. We are attempting to redefine Indian street culture.

SoleSearch intends to release its mobile application. The company's advisor and co-founder, actor Rannvijay Singha, stated: "We will be launching our app and offline stores in Hyderabad and Mumbai in the next few months." In addition to this growth, the firm wants to hire more people and assemble a bigger team.