Team StartupCity

• Eternz secures fresh funding led by Multiply Venture Partners
• Funds to enhance tech, marketing, and leadership team
• Platform hosts 200+ brands with unique features like Virtual Try-On

Eternz, a vertical marketplace for premium and luxury jewelry, has raised an undisclosed amount in a pre-Series A funding round led by Multiply Venture Partners. The round also saw continued support from existing investors like Kae Capital, Gemba Capital, IIMA Ventures, TDV Partners, and new entrants including Twin & Bull and angel investors Raghunandan G (Taxi For Sure) and Nandan Reddy (Swiggy COO).

Founded by Arthi Ramalingam, Eternz aims to modernize how people shop for jewelry online. It brings together over 200 curated brands, with 10% of listings exclusive to the platform. The fresh funds will be used to strengthen the leadership team, scale up marketing, and deepen the customer experience using advanced technology.

Eternz already features tech enabled tools like Virtual Try-On, a Virtual Ring Sizer, and even a unique 'Tinder for Jewellery' feature that allows users to swipe through designs to help refine their personalized recommendations.

The platform is now expanding into gold and lab-grown diamond jewelry, and recently partnered with Timex Group India, adding luxury global brands such as GUESS, Versace, and Ted Baker.

Also Read: Palmonas Raises Rs 55 Crore to Redefine Everyday Jewellery

Arthi Ramalingam, founder of Eternz, said, “Our vision is to make jewelry shopping personal, joyful, and innovative”. She added, “We’re building a space where brands can grow and customers can discover pieces that express who they are”.

With India's $94 billion jewelry market still largely fragmented, Eternz aims to become the go-to destination for modern jewelry buyers looking for trust, variety, and seamless experiences.