Storytelling Platform Ekank Technologies raises $1 million led by 9Unicorn & Others
Ekank Technologies, which operates the ThisDay vernacular storytelling platform, announced that it had raised $1 million in funding from a group of investors that included 9Unicorns, Venture Catalysts, Titan Capital, Bharat Founders Fund Syndicate, and Sujeet Kumar, creator of Udaan.
The cash will be used to maintain and develop the company's technological skills, as well as to bring additional storytellers from various formats to the platform. It also intends to grow its workforce across all divisions, with a focus on product and technology.
Ekank Technologies cofounder Summit Nayak says the firm hopes to change the way stories are presented by allowing creators to share human-interest stories from history, art, culture, and heritage with a large audience.
The goal is to employ a combination of design, gamification, and narrative incentives to reimagine how users discover and interact with historical knowledge in a fun and engaging way.
“India is a land of pluralities and despite this rich diversity in the country's culture, there is a startling gap in the Indian startup landscape pertaining to our rich heritage, which is on the verge of being lost and forgotten,” said Chetan Rexwal, cofounder, Ekank Technologies.
“Everything that we see and come across in our daily lives has a historical and cultural aspect associated with it. Through our platform, ThisDay, we are democratising the way readers perceive non-fictional storytelling," he added.
The company's goal is to create a gamified and engaging way for consumers to discover and interact with historical knowledge.
"Since the advent of the Internet, there hasn’t been a dearth of content, but the accessibility and consumption duration has worsened as the internet grows.
At Ekank, we want to attack this challenge head-on and ensure that through a combination of design, gamification and a kick-ass content graph we can bring a seemingly endless amount of content to the users without them losing interest," a statement said.
The goal of Ekank is to build a portal through which individuals can easily access content without becoming overwhelmed. To do this, a combination of technology, product, design, content, and marketing must be used, each of which excels in its own right while assisting the others in exponential growth.
The cash will be used to maintain and develop the company's technological skills, as well as to bring additional storytellers from various formats to the platform. It also intends to grow its workforce across all divisions, with a focus on product and technology.
Ekank Technologies cofounder Summit Nayak says the firm hopes to change the way stories are presented by allowing creators to share human-interest stories from history, art, culture, and heritage with a large audience.
The goal is to employ a combination of design, gamification, and narrative incentives to reimagine how users discover and interact with historical knowledge in a fun and engaging way.
“India is a land of pluralities and despite this rich diversity in the country's culture, there is a startling gap in the Indian startup landscape pertaining to our rich heritage, which is on the verge of being lost and forgotten,” said Chetan Rexwal, cofounder, Ekank Technologies.
“Everything that we see and come across in our daily lives has a historical and cultural aspect associated with it. Through our platform, ThisDay, we are democratising the way readers perceive non-fictional storytelling," he added.
The company's goal is to create a gamified and engaging way for consumers to discover and interact with historical knowledge.
"Since the advent of the Internet, there hasn’t been a dearth of content, but the accessibility and consumption duration has worsened as the internet grows.
At Ekank, we want to attack this challenge head-on and ensure that through a combination of design, gamification and a kick-ass content graph we can bring a seemingly endless amount of content to the users without them losing interest," a statement said.
The goal of Ekank is to build a portal through which individuals can easily access content without becoming overwhelmed. To do this, a combination of technology, product, design, content, and marketing must be used, each of which excels in its own right while assisting the others in exponential growth.
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