Ah! Ventures, the investment round's lead investor, secured $440,185 (Rs 3.6 crore) for Sugar Watchers, an FMCG company that aims to manage diabetes and obesity. Other investors, such as Chennai Angels, Mumbai Angels, Keiretsu Forum, Chandigarh Angels, and Sanjiv Rangrass (ex-ITC), also participated in the round.

The Mumbai-based startup intends to utilise the funds to expand exports to the United States, United Arab Emirates, Singapore, and Israel markets in addition to enhancing distribution and marketing in the Indian market.

Sugar Watchers, a division of Good Brands for a Healthy Life Pvt Ltd, was established in 2019 by Treman Singh Ahluwalia, Arvind Sharma, Karan Jain, and Ananya Raniwala.

Sugar Watchers offers low-Glycemic Index (GI) food items for basics like rice and atta, millet variety such as instant mixes, noodles, pasta, and snacks. The firm received an unknown sum in 2021 from a seed fundraising round that was directed by Faad Network.