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Supply Chain Logistics Startup Hwy Haul raises $10 million from US Venture & Others

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Hwy Haul, a supply chain logistics startup based in California, announced on Thursday that it has raised $10 million in a series A round led by US venture capital firms Eileses Capital and BluePointe Ventures.

Other participants in the round included AgFunder, True Blue Partners, and angel investors such as Dheeraj Pandey, the founder and former CEO of Nutanix; Girish Mathrubootham, the founder and CEO of Freshworks; Rajiv Batra, the founder of Palo Alto Networks; and Vivek Mehra, partner emeritus at August Capital.

Hwy Haul was founded in 2018 by ex-Walmart technocrats and brings together the best in the industry to reimagine the potential supply chain for fresh produce.

The three-year-old startup uses artificial intelligence, machine learning, and optimization algorithms to link fresh produce with carriers throughout North America.

“Produce spends half its life in the supply chain, and more than $15 billion is wasted or rejected in transit every year. Existing produce shipping methods are largely manual, with poor visibility and communication within the supply chain. These inefficiencies lead to a further problem of empty miles and their associated carbon emissions," said Syed Aman, CEO, and co-founder of Hwy Haul.

“Produce spends half its life in the supply chain, and more than $15 billion is wasted or rejected in transit every year. Existing produce shipping methods are largely manual, with poor visibility and communication within the supply chain. These inefficiencies lead to a further problem of empty miles and their associated carbon emissions," said Syed Aman, CEO, and co-founder of Hwy Haul.
The company claims that its customers include distributors, and retailers, along with Fortune 500 companies.

Distributors, manufacturers, and Fortune 500 firms are among the company's clients, according to the company.

Shippers can use the platform to get instant quotes and book loads while being provided with enhanced visibility for easier load tracking, including real-time humidity and temperature monitoring, during the logistics process.

"The produce freight brokerage industry has been operating in traditional ways for decades. We are excited to lead this investment round for Hwy Haul and support their mission to digitize every step in the value chain and create a seamless experience for the food and fresh produce fraternity," said Kishore Bopardikar, founder and partner at Eileses Capital.

Syed Aman and Sharan Grewal, the company's founders, previously worked for Walmart in the United States. Grewal has held several key technical roles at Walmart Labs, while Aman worked as the director of the supply chain at Walmart, where he helped develop the American retailer's online grocery network. Zahed Khan, the third co-founder of Hwy Haul, has worked in the fresh produce and logistics industry for nearly three decades, according to the firm.