Sustainable Product Marketplace SustainKart Receives Funding from Actress Samantha Ruth Prabhu
SustainKart, a sustainable products e-commerce marketplace has received funding from actress Samantha Ruth Prabhu, who made her Bollywood breakthrough with Family Man-2. SustainKart's Seed round comprises her investment.
SustainKart will utilize the Seed round money toward customer acquisition marketing and enabling offline retail establishments to provide a distinctive in-store customer experience.
Ruth Prabhu is passionate about brands and products that are environmentally friendly and encourage long-term sustainability. She has previously invested in brands that are committed to environmental sustainability.
Ruth Prabhu said, “I believe that the choice of Indian consumers has been slowly gravitating towards more conscious and nature-friendly products. Many reputed consumer brands have been launching their sustainable range of products, more so after the pandemic. I am happy to back the idea of Shilpa Reddy and Kanthi Dutt in creating a community like ecosystem for the conscious buyers with SustainKart.”
SustainKart CEO and Founder Kanthi Dutt said, “We are planning to develop several strategic celebrity partnerships for SustainKart's House of Brands as well to attract capital investment to grow the private labels vertical. With Samantha aiding our purpose towards achieving sustainability goals, we will be able to position ourselves in global markets'.”
In addition, the company announced the establishment of its first retail franchise. SustainKart, a clean and green products aggregator, has reached a number of milestones since its start in January 2021. This comprises a pre-Seed round, the introduction of a private label, and the acquisition of two direct-to-consumer businesses. According to a news release, the brand offers a variety of sustainable and eco-friendly products spanning from fashion to design, beauty and health, furniture to gifting, nutrition and snacks, children's care, pet care, and more.
Shilpa Reddy, SustainKart's co-founder, commented on the SustainKart offline retail franchising model's introduction, “We are scheduling SustainKart’s first offline store launch in April. We have started partnering with enthusiastic entrepreneurs who believe in sustainability to launch our franchise experience stores across India. We aim to launch 30 stores in the first year and a total of 100 stores in two years from now”.
SustainKart will utilize the Seed round money toward customer acquisition marketing and enabling offline retail establishments to provide a distinctive in-store customer experience.
Ruth Prabhu is passionate about brands and products that are environmentally friendly and encourage long-term sustainability. She has previously invested in brands that are committed to environmental sustainability.
Ruth Prabhu said, “I believe that the choice of Indian consumers has been slowly gravitating towards more conscious and nature-friendly products. Many reputed consumer brands have been launching their sustainable range of products, more so after the pandemic. I am happy to back the idea of Shilpa Reddy and Kanthi Dutt in creating a community like ecosystem for the conscious buyers with SustainKart.”
SustainKart CEO and Founder Kanthi Dutt said, “We are planning to develop several strategic celebrity partnerships for SustainKart's House of Brands as well to attract capital investment to grow the private labels vertical. With Samantha aiding our purpose towards achieving sustainability goals, we will be able to position ourselves in global markets'.”
In addition, the company announced the establishment of its first retail franchise. SustainKart, a clean and green products aggregator, has reached a number of milestones since its start in January 2021. This comprises a pre-Seed round, the introduction of a private label, and the acquisition of two direct-to-consumer businesses. According to a news release, the brand offers a variety of sustainable and eco-friendly products spanning from fashion to design, beauty and health, furniture to gifting, nutrition and snacks, children's care, pet care, and more.
Shilpa Reddy, SustainKart's co-founder, commented on the SustainKart offline retail franchising model's introduction, “We are scheduling SustainKart’s first offline store launch in April. We have started partnering with enthusiastic entrepreneurs who believe in sustainability to launch our franchise experience stores across India. We aim to launch 30 stores in the first year and a total of 100 stores in two years from now”.
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