Sweet Karam Coffee raises $1.5 million in funding from Fireside Ventures
Sweet Karam Coffee, a snack business based in Chennai, has raised $1.5 million from Fireside Ventures. According to the company, the money will be used for offline growth, including expanding into new regions and bolstering its assortment of regionalized products. Founded by Anand Bharadwaj and Nalini Parthiban, a husband and wife team that also includes Srivatsan Sundararaman and Veera Raghavan, Sweet Karam Coffee offers ready-meal mixes, filter coffee, and a variety of South Indian sweets and snacks that are purportedly free of palm oil and preservatives.
“The three Ps (passion, purpose, and the power to empower) were the driving forces behind Sweet Karam Coffee. We wanted to revive and modernise traditional, clean food with a cultural experience by celebrating South India’s culinary legacy,” said Parthiban. “With Fireside’s vast portfolio of building leading direct-to-consumer (D2C) brands, we are excited to partner and work together with them.”
The business claimed that since 2020, it has had exponential development, doubling its revenue annually thanks to its website and app, which distribute to 32 countries in addition to India. “The opportunity for a well-packaged South Indian snacking brand, made with clean ingredients (no palm oil, no preservatives) and available widely is enormous, both within India and overseas,” said VS Kannan Sitaram, Partner and Co-Founder, Fireside Ventures.
The quick service restaurant (QSR) and specialty coffee industries in the nation are growing rapidly as more and more companies are receiving investment. For example, Third Wave Coffee, a well-liked coffee business in Bengaluru that is supported by the startup community in the city, secured $35 million in a funding round headed by the private equity firm Creaegis. Actress Deepika Padukone is among the investors who have contributed fresh funds to firms like Blue Tokai and Abcoffee. Blue Tokai has raised $30 million from A91 Partners and other sources in January. Tim Hortons of Canada and Starbucks of India are two more significant companies in the market.
“The three Ps (passion, purpose, and the power to empower) were the driving forces behind Sweet Karam Coffee. We wanted to revive and modernise traditional, clean food with a cultural experience by celebrating South India’s culinary legacy,” said Parthiban. “With Fireside’s vast portfolio of building leading direct-to-consumer (D2C) brands, we are excited to partner and work together with them.”
The business claimed that since 2020, it has had exponential development, doubling its revenue annually thanks to its website and app, which distribute to 32 countries in addition to India. “The opportunity for a well-packaged South Indian snacking brand, made with clean ingredients (no palm oil, no preservatives) and available widely is enormous, both within India and overseas,” said VS Kannan Sitaram, Partner and Co-Founder, Fireside Ventures.
The quick service restaurant (QSR) and specialty coffee industries in the nation are growing rapidly as more and more companies are receiving investment. For example, Third Wave Coffee, a well-liked coffee business in Bengaluru that is supported by the startup community in the city, secured $35 million in a funding round headed by the private equity firm Creaegis. Actress Deepika Padukone is among the investors who have contributed fresh funds to firms like Blue Tokai and Abcoffee. Blue Tokai has raised $30 million from A91 Partners and other sources in January. Tim Hortons of Canada and Starbucks of India are two more significant companies in the market.
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