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Tech-enabled Retail Startup 'Frendy' lifts Rs.2 crore in Debt round

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Frendy, a retail tech format grocery chain startup has successfully bagged Rs. 2 crore (approximately $239K) in a debt round directed by UC Inclusive Credit. Collectively, the startup has raised a total funding of Rs. 42 crore till now including the debt.

The existing financial backers includes Metara Ventures (Singapore), Auxano Capital, AT Capital (Singapore), Desai Ventures, Let’s Venture and MARV Capital (New York).

The Funding roundraised funding’s will be utilized to nurture its needs in central inventory segment to support its network of Marts & Micro Kiranas in Tier III cities of Gujarat.

The firm claims to have a revenue of Rs.82 Cr for FY23 and aims to double its sales in the next 12 months as the brand expands its geographical footprint.

The company privileges to have an income of Rs.82 crore for the financial year 2023 and targets to double its sales rate in the next 12 months as the brand extends its geographical presence.

Established in the year 2019 by Sameer Gandotra, Frendy is constructing a network of new age nearby grocery minimarts for customers in small towns and villages of India.

Based in Ahmedabad, currently Ahmedabad functions and operates 25 marts and 2000 micro kiranas across rural Gujarat. It targets to streamline its business to 100 marts and 3,000 micro kiranas in upcoming 12 months.

Also, the marts of Frendy are connected digitally to a bunch of micro-kiranas (non-and-pop stores) and their end-to-end users, permitting Frendy to construct a last mile digital commerce bridge to cater the demands of extended rage of consumers in rural areas.