The Neon Show Hosts Launch a $25 million fund For B2B SaaS Startups

The hosts of the acclaimed 100x Entrepreneur podcast, Siddhartha Ahluwalia (2x Founder & Ex-Amazon) and Nansi Mishra, are unveiling the brightest prospect in the venture capital space NEON. Specialized in taking early-stage B2B SaaS companies to more than USD 10 million in annual revenue within five years. In addition to providing capital, NEON will lend its unparalleled go-to-market expertise to its portfolio companies to make sure that they get the spotlight and stay there.

The fund builds on the success of Siddhartha and Nansi’s previous $10 million fund, 100x Entrepreneur, which has invested in over 40 successful “made in India” B2B SaaS startups including Airmeet, Astra Security, CloudSek, InFeedo, KNOW app,, Phyllo and SpotDraft. The fund’s portfolio companies have seen up to 7x increase in revenue and 400% increase in valuation within two years of investment.

Speaking on NEON, Founding Partner Siddhartha Ahluwalia said, "NEON is not merely an investment vehicle, but a lighthouse and a growth catalyst for early stage B2B SaaS startups. India has some incredible SaaS founders who shine bright even on the global stage. We look forward to being a part of their journeys and working with them on product development, marketing, sales, and talent acquisition. This arms them with the strategic and operational support necessary to scale rapidly and efficiently. We want them to be the brightest version of themselves to be Neon"

Founders from NEON's portfolio companies speak highly of their experience with the fund. "Sid and the Neon Fund team have been more than investors - they've been guides, partners, and unwavering supporters. Sid stands out as the most helpful seed stage investor for B2B SaaS in India," said Vijay Rayapati, Co-founder and CEO of Atomicwork.

"Neon's strategic insights and support have been crucial for SpotDraft's growth, helping us navigate from the early stages to our rapid scaling phase," added Shashank Bijapur, Co-founder and CEO of SpotDraft. "Neon is a fund of the founders, run by the founders, and for the founders. Great people to work with and most importantly, people with startups in their DNA," said Sreedhar Peddineni, Co-founder and CEO of GTM Buddy.

Limited Partners in the fund include prominent names such as Blume Founders Fund, Sandeep Singhal of Nexus Venture Partners, and renowned SaaS founders such as Pallav Nadhani (Fusion Charts), Varun Shoor (Kayako), Paras Chopra (Wingify), Kiran Darisi (ex-Freshworks), and Kshitij Jain (Joveo, Mobolt).