Team Startupcity

• Secured $7Million growth capital from Carpediem Capital
• Serving India’s HoReCa & QSR markets, with focus on Tier II & III cities
• Plans to scale manufacturing, strengthen service, and explore global expansion

Trufrost & Butler, a leading provider of commercial refrigeration and foodservice equipment, has raised $7 million in growth capital from Carpediem Capital, a private equity fund focused on consumer and services businesses.

The company plans to utilize the funds to strengthen order fulfilment, scale its service infrastructure, boost domestic manufacturing, and explore global markets.

Neeraj Seth and Satish Dudeja founded in 2018 , Trufrost & Butler caters primarily to India’s HoReCa (Hotels, Restaurants, Cafés) sector. With the rapid rise of QSR chains and foodservice operators expanding beyond metros, the brand delivers cost-efficient, innovation-driven solutions tailored for tier II and tier III markets.

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Its wide-ranging portfolio spans refrigeration, food preparation, and beverage equipment, built to ensure reliable performance and faster ROI for customers. Backed fresh capital, the company aims to further strengthen its service backbone, expand manufacturing capabilities, and enhance beverage and culinary support initiatives.

Positioning itself as a service-led, experiential brand in a fragmented industry, Trufrost & Butler has steadily carved a niche against both multinational players and local suppliers. The latest funding marks a pivotal step as it gears up to accelerate growth in India and pursue selective global expansion.