Team Startupcity

·  Vaaree raises $4.6M in a round led by Peer Capital with continued backing from Surge and others.

·  Funds to power AI-driven styling tool VibeCheck and expand next-day delivery via the FABV network.

·  Catalog of 80,000+ home decor products, connecting consumers to export-grade Indian factories.

Vaaree, a vetted online home and soft furnishings marketplace, has raised $4.6 million in its current funding. Peer Capital led the round, with ongoing support from Surge (Peak XV Partners' accelerator), alongside All India Capital, Sattva Ventures, and the Asian Paints family office.

This is Vaaree's second fundraise within less than a year the startup had earlier raised $4 million in seed capital from Surge back in November 2024.

Established in 2022 by Garima Luthra, Pranav Arora, and Varun Vohra, Vaaree bridges customers with global standard Indian factories, with access to more than 80,000 products in 150 categories from kitchenware and bedding to bath accessories and garden decor. The platform showcases a diverse range of aesthetic styles such as Bohemian, Art Deco, and others.

The new capital will be deployed to grow VibeCheck, Vaaree's in-house AI-driven styling tool that offers tailored home decor suggestions. Vaaree also aims to expand its FABV (Fulfilment and Brand Verification) network to enable next-day deliveries in more areas, particularly metros and tier-2 cities.

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“We’re building for the Indian home with speed, soul, and smarts,” said co-founder Garima Luthra. “This round will help us strengthen our tech, improve operations, and grow the brand across the country.”

The investment is a testament to increasing investor faith in India's fast digitizing $15 billion home furnishings market. Peer Capital partner Ankur Pahwa states, "We invested in Vaaree in the first cheque because they're not building a home brand  they're redefining Indian home shopping."

By cutting out intermediaries and arranging straight purchases from manufacturers, Vaaree is emerging as a tech-led, reliable disruptor in a marketplace traditionally dominated by offline players with fragmented presence. With this new capital, the firm is looking to scale up logistics and vendor infrastructure, giving it speed, consistency, and scale in both urban and semi-urban India.