In a bid to bring economies of scale to Indian farmers using technology, VeGrow, a farming first agritech startup has raised $2.5 million in seed funding. The funding rounds were led by Matrix Partners and Ankur Capital and also saw participation from Better Capital, Titan Capital, Sanjiv Rangrass, CEO of ITC's agri business, Cloudnine founder Rohit MA, Livspace founder Ramakant Sharma, and Park+ founder Amit Lakhotia,

Founded in April by Praneeth Kumar, Shobhit Jain, Mrudhukar Batchu and Kiran Naik, VeGrow partners with small-hold farmers on a profit-sharing model and helps improve their income by leveraging

technology across the various stages of the farming cycle. It helps farmers in crop planning, gives them access to high quality inputs, monitors their adherence to best farming practices and sells their harvest to the right buyers for the right price.

VeGrow is investing in technologies that will improve farming and in making the farming supply chains more efficient, to help farmers realise the maximum value from every harvest.

"We are excited to kick off our second fund by partnering with VeGrow. The team's depth of understanding the market, coupled with their approach to use technology to drive scale is what we feel sets them apart," says Ritu Verma, Co-founder and Managing Partner at Ankur Capital.

The four founders have varying levels of experience in the farming sector, with Kumar and Jain starting their careers at ITC's agri business division, while Batchu and Naik have had practical experience of farming.

"VeGrow's model of aggregating fragmented farms to help unlock economies of scale with technology-led interventions, significantly increases the earning potential of their partner farmers," said Tarun Davda, Managing Director at Matrix Partners India.