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Vistas Media secures $10 million from Kitara Capital

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Singapore's Vistas Media Capital, with aspirations to secure $100 million for its film and digital content ventures in India, has successfully sealed a $10 million funding pact with Kitara Capital, a global investment group situated in the Middle East. Abhayanand Singh, Vistas Media's CEO, confirmed the $10 million investment from Kitara Capital, marking the company's initial funding achievement. Singh outlined plans to accumulate $100 million within three years to channel into the development, production, financing, and global distribution of Indian content across theatrical and digital platforms.

"We're currently in the process of developing theatrical and non-theatrical films, along with digital content, in Hindi and Tamil. Our film budgets will range between $1 million to $5 million", mentioned the CEO of Vistas Media. He also stated that certain films will first capitalize on theatrical releases, while others might opt for direct launches on streaming platforms. Additionally, Singh expressed intentions to produce content catering to Punjabi and Malayalam audiences once further funding is secured.

Sachin Kamath, Co-founder and CEO of Kitara Capital, holds the belief that India's media & entertainment industry is poised for significant growth in the coming years, attributing this to the youthful demographic in the country. "We see immense potential for exponential growth in the media and entertainment sector due to the young demographic and aim to introduce institutional capital to address market gaps," he added. Vistas Media Capital's portfolio encompasses Golden Ratio Films, a film and digital content production company, Planet Marathi streaming platform, Anghami music streaming platform in MENA, animation studio Paperboat, NFT platform Fantico, and digital marketing firm Diquery Digital.

Golden Ratio Films boasts a Hindi content library featuring titles like Bhonsle, Albert Pinto ko Gussa Kyon Aata Hai, Nakkash, JL-50, Ghamasaan, Baby Crasto, Lord Curzon ki Haveli, and Super Woman, among others. In regional languages, it has garnered acclaim for producing Marathi films like AB Aani CD, Chadramukhi, and Goshta Eka Paithanichi, in addition to two Tamil films Writer and J-Baby in collaboration with acclaimed Tamil director and producer Pa. Ranjith. The company has also collaborated on The Extraordinary Journey of the Fakir, marking Tamil superstar Dhanush's debut in an international film. Its Hollywood ventures include Son, a road horror thriller featuring Andi Matichak from Halloween fame, and The Featherweight, Co-produced with the renowned Hollywood production house Appian Way.