Bonatra, a men’s health and wellness startup has raised 5.5 crores in a pre-seed round led by ITI Growth Opportunities Fund. ITI Growth Opportunities Fund is an early stage venture capital firm. The funding also saw participation from marquee angel investors like Jitendra Jagadev, founder, Nestaway and Helloworld, and Rajesh Yabaji, founder, Blackbuck.

Bonatra is India’s only doctor-led IoMT (Internet of Medical Things) unified health stack solution and was founded in March 2022 by Rahul Kishore Singh(CEO), Manjari Chandra(CMO), Ramanpreet Singh(COO) and Amit Acharya(CTO) to manage chronic diseases in men.

“The incidence of lifestyle disorders in men across ages has increased over the past decade as a result of dietary changes and sedentary lifestyles. We founded Bonatra, intending to enable men to take proactive steps to prevent, manage, and reverse various health conditions,” Rahul Kishore Singh, CEO and co-founder, Bonatra said. The National Health Mission reports non-communicable diseases account for 60% of deaths in the country. This includes diabetes, thyroid, cardiac diseases and cancer, to name a few. Over the last several years, the incidence of cardio-metabolic diseases in men has considerably increased, and the risk factors continue to be high, Bonatra claims.

Incidence of andropause or male menopause also brings with it mood swings, loss of muscle mass, loss in libido and energy. Issues such as loss of libido, fatigue, insomnia, receding hairlines, poor muscle mass, depression, repeated infections, and joint pains are commonly seen in young men. However, most chronic conditions are manageable through prevention and timely detection, the company estimates. It offers personalised, targeted lifestyle, nutritional and fitness interventions to balance hormones in men. This includes managing early andropause, correcting gut dysbiosis (imbalance in gut bacteria) and reducing heavy metal toxicity in the body.

The startup states it has served over over 1000 patrons and works with more than 400 doctors across India. “Bonatra is a unique mix of medical science, data science, and technology. Since its launch in March, Bonatra has demonstrated impressive growth, and it's evident that they are fulfilling a large unmet need in the healthcare space. The brand is positioned for incredible future growth and has the potential to become a category leader,” Mohit Gulati, managing partner, ITI Growth Opportunities Fund said.

The funding received will be used to expand technology and product offerings, build the team and grow the customer base, the company said. Other investors who participated in the round include Satish Shetty and Anuj Bishnoi, founders, Morningcart (Big Basket Daily), Ankit Maheshwari, CFO India, Cars24, Divyanshu Anand, VP, Cars24, Ankit Agarwal, VP, Global Business, OYO, Shakeeb Anwar, Head, Virtusa, UK, Sarath Ruthvic, VP, Brookfield, and others.