WickedGud a D2C food startup Secures $250,000 in Additional Funding from GetVantage
WickedGud, D2C brand specializing in healthy food and snack alternatives, has successfully raised $250,000 in additional growth funding from GetVantage, India's leading alternative financing platform for eCommerce entrepreneurs and SMEs.
This food startup has made a remarkable impact in the healthy food industry, leveraging strong momentum and positive consumer sentiment. The newly acquired growth funding will be allocated towards marketing initiatives, product expansion, and retail distribution, with the aim of achieving a fivefold increase in net revenues during FY 24. Despite already experiencing threefold growth in net revenues over the past 12 months, WickedGud plans to exponentially expand its retail presence to over 2,000 stores across India through its distribution partner network.
WickedGud specializes in producing 100 percent maida-free, oil-free, and MSG-free pasta and noodles, available across various online marketplaces. Additionally, the company has plans to launch three new product categories Malted Drinks, Sweet Spreads, and Popped Chips within the next 18 months. Just last month, WickedGud secured Rs 2.25 crore in funding from fitness evangelist, actor, entrepreneur, and serial investor Shilpa Shetty. The brand has also gained recognition by appearing on Shark Tank S2.
Bhavik Vasa, Founder and CEO of GetVantage said, "Bhuman and his team at WickedGud have impressed us with their traction, extensive market knowledge, and ability to identify opportunities. At GetVantage, we are thrilled to support their strong early foundation, exciting growth plans, and their vision to revolutionize Indian kitchens one step at a time."
Bhuman Dani, Founder and CEO of WickedGud, said, "My previous experience at TGL, along with a strong founding team at WickedGud, gives me the conviction to build a robust distribution network across the country, that will drive the next phase of our growth. It’s great to have the backing of GetVantage as our strategic long-term growth funding partner, who understands our objectives and gives us the strength and flexibility to focus on achieving our expansion plans.”
WickedGud products are crafted using wholesome, mom-approved ingredients such as whole wheat flour, lentils, brown rice, chickpeas, oats, and millets. The company employs innovative Steaming and Convection Air Drying (SCAD) technology, promoting sustainable food habits and resulting in a superior macronutrient profile compared to traditional brands.
GetVantage continues to solidify its position as the preferred non-dilutive funding partner for new-economy businesses. In less than 24 months, the company has amassed one of the largest consumer portfolios in India, facilitating funding for over 300+ D2C brands. Furthermore, GetVantage serves multiple sectors including B2B SaaS, Cleantech, EV and infrastructure, cloud kitchen, and QSR, among others. Last month, GetVantage achieved the distinction of becoming the sole alternative-funding platform in India to secure its own fresh NBFC license.
This food startup has made a remarkable impact in the healthy food industry, leveraging strong momentum and positive consumer sentiment. The newly acquired growth funding will be allocated towards marketing initiatives, product expansion, and retail distribution, with the aim of achieving a fivefold increase in net revenues during FY 24. Despite already experiencing threefold growth in net revenues over the past 12 months, WickedGud plans to exponentially expand its retail presence to over 2,000 stores across India through its distribution partner network.
WickedGud specializes in producing 100 percent maida-free, oil-free, and MSG-free pasta and noodles, available across various online marketplaces. Additionally, the company has plans to launch three new product categories Malted Drinks, Sweet Spreads, and Popped Chips within the next 18 months. Just last month, WickedGud secured Rs 2.25 crore in funding from fitness evangelist, actor, entrepreneur, and serial investor Shilpa Shetty. The brand has also gained recognition by appearing on Shark Tank S2.
Bhavik Vasa, Founder and CEO of GetVantage said, "Bhuman and his team at WickedGud have impressed us with their traction, extensive market knowledge, and ability to identify opportunities. At GetVantage, we are thrilled to support their strong early foundation, exciting growth plans, and their vision to revolutionize Indian kitchens one step at a time."
Bhuman Dani, Founder and CEO of WickedGud, said, "My previous experience at TGL, along with a strong founding team at WickedGud, gives me the conviction to build a robust distribution network across the country, that will drive the next phase of our growth. It’s great to have the backing of GetVantage as our strategic long-term growth funding partner, who understands our objectives and gives us the strength and flexibility to focus on achieving our expansion plans.”
WickedGud products are crafted using wholesome, mom-approved ingredients such as whole wheat flour, lentils, brown rice, chickpeas, oats, and millets. The company employs innovative Steaming and Convection Air Drying (SCAD) technology, promoting sustainable food habits and resulting in a superior macronutrient profile compared to traditional brands.
GetVantage continues to solidify its position as the preferred non-dilutive funding partner for new-economy businesses. In less than 24 months, the company has amassed one of the largest consumer portfolios in India, facilitating funding for over 300+ D2C brands. Furthermore, GetVantage serves multiple sectors including B2B SaaS, Cleantech, EV and infrastructure, cloud kitchen, and QSR, among others. Last month, GetVantage achieved the distinction of becoming the sole alternative-funding platform in India to secure its own fresh NBFC license.
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