Pune-based pet healthcare and wellness startup, Wiggles, on Thursday, has raised $1 Mn funding in its first funding round from a long list of angles investors, investing in their own personal capacity.

Among the angel investors, prominent ones included Nachikhet Deshpande, COO of L&T Infotech, Aparna Badkundri, director, Dell Computers, Dr Sachin Phadke, managing director of Vetbiochem India, Abhay Amrute, senior partner, IIFL Wealth Management Ltd, Satish Billakota, vice president, Europe Cognizant, and Rishi Tanduulwadkar, founder of Solo Stem Cell Clinic, among others.

Founded in 2018 by father-daughter duo of Anushka Iyer and Rajh V Iyer along with Venky Mahadevan, Wiggles provides pet-focused products across India via partnerships with ecommerce companies.Besides selling its products online, Wiggles also provides vet on call and grooming services across Pune and Mumbai. With its first round of funds, Wiggles will strengthen its presence, operations, distribution and expand its product range and introduce more products. Additionally, the company is also planning to increase its footprint and launch its services in Hyderabad and Udaipur. Founder and CEO of Wiggles, Anushka Iyer said that the company has witnessed 40% month on month growth since June 2019 along with a 4x return on costs. “Having started off operations in a single city – Pune, Wiggles have now expanded their presence to Mumbai.They are focused on creating a brand with PAN India presence.

Moreover, in a press statement, the company said that it aims to introduce transparency associated with costs, medication, nutrition and wellness options across the pet industry. Wiggles claims that the platform’s flagship offering is the Wiggles Box which contains anti-parasitic medicines, nutritional products and essential vitamins for a pet, which is backed by personalised alerts through the company’s app ensuring that the pets never misses their doses again.