New Delhi, October 2019: Wink & Nod, an innovative sleep-focused company that crafts premium sleep products for the modern Indian consumer offers pillows built with cutting-edge sleep technology.

For the average Indian consumer, shopping for new pillows was mundane. The pillows available in market lacked variety and innovation. There was also a nation-wide lack of awareness on how pillows contribute in improving sleep quality. This led to widespread negligence to research the specifications, features and benefits of a pillow before purchasing. Over a period of time, these low-quality pillows start showing their true colors causing discomfort, neck pain, headaches and chronic sleeplessness. Most sufferers opt for medication while the real culprit happens to be either the mattress or their pillow they sleep on daily. Choosing the perfect pillow might just be the one thing standing between you and a good night’s sleep.

Today the scenario is rapidly changing with online brands like Wink & Nod redefining the way people sleep. The company believes that it can distinguish itself through extreme focus on product innovation, international certifications (OEKO-Tex and CertiPUR-US) and patented technologies. Some Indian brands cut corners and use low quality foam and fabrics to sell cheap priced pillows. But people spend many hours on pillows, and through the certifications Wink & Nod ensures that the products are not harmful to health in the long run. This gives them an edge in quality and assurance, and Wink & Nod remains one of the few sleep-focused start-ups with quality certifications from renowned international bodies.

The Wink & Nod pillow collection offers a range of cutting-edge products that incorporate the latest in sleep tech. When it comes to pillows, the material, temperature and firmness of the fabric are things to consider along with good support.

Wink & Nod offers three pillow variants: Carbon, Snow and Mist with a 1 year warranty, freshness sealed in a box. Each product is designed with a motto to provide hygienic sleep, soothe a sore neck, and cool a warm head or unmatched fluffy comfort.

The Carbon pillow is designed to ward off indoor pollutants and microbes present in the air. Carbon comes with activated charcoal infused memory foam. Charcoal is one of the best gifts of nature when it comes to purification. It has a wide range of applications including face scrubs, cosmetics, food

industry and what not. Activated charcoal not only cleanses the skin but also the surroundings, as it is a natural detoxifying agent. People with asthma or sleep allergies can find relief with Carbon and enjoy a healthy and unhindered sleep.

Product Feature CARBON

● Activated charcoal infused memory foam pillow
● Charcoal is a natural anti-allergen and absorbs pollution, dust mites and moisture, purifying the air that you breathe. It is also anti-microbial and absorbs pathogens
● Memory foam adapts to your head ensuring you sleep comfortably in any position
● Punched holes on the pillow promote air-circulation keeping the pillow fresh & dry
● Removable and washable outer cover made of breathable poly fabric for easy maintenance
● Vacuum sealed and delivered directly to your doorstep in a box
● Best suited for stomach sleepers, ideal for areas with air pollution

The Carbon pillow is priced at Rs.2,999

The Snow pillow was designed at the Wink & Nod sleep lab based on extensive research findings and poll results from Indian snoozers. The Indian climate is mostly hot and humid and the most common difficulty was falling sleeping in a warm setting on pillows that are not cool enough. Snow comes with cool gel infused memory foam that is cool to the touch. It’s rapid sweat-wicking and cool-off properties stand unrivalled in the pillow market.

Product Features SNOW

● Cool gel infused memory foam pillow
● Absorbs body heat to keep you cool while sleeping, ideal for warm weather
● Memory foam adapts to your neck and head ensuring you sleep comfortably in any position
● Punched air holes on the pillow promote air-circulation keeping the pillow fresh & dry
● Removable and washable outer cover made of breathable poly fabric for easy maintenance
● Vacuum sealed and delivered directly to your doorstep in a box
● Best suited for back sleepers


The Snow pillow is priced at Rs. 2,900

Both Carbon and Snow pillows are internationally certified. CertiPUR-US® for foam and OEKO-TEX 100 for fabric

There is a special segment of people who love cuddling. Research showed that their primary comfort preference was fluffiness. This led to the creation of Mist pillow which redefines softness at the micro level.

Product Feature MIST

• Plush microfiber pillow
• 220 GSM microfiber shell fillings is extra soft and offers exceptional comfort
• Hypoallergenic filling and fabric ensure you can sleep, worry-free. Rich outer cover fabric feels luxuriant to touch
• Microfiber filling is hydrophilic and can be washed directly for easy maintenance
• Vacuum sealed and delivered directly to your doorstep in a box
• Best suited for side sleepers, ideal for cuddling


The Mist pillow is priced at Rs. 1,950

Wink & Nod founder & CEO Sandeep Prasad said, “We are delighted to offer our exclusive high quality products this festive season. Today’s frenzied lifestyle needs a tranquil sleep and our range of products are thoughtfully crafted as well as certified to provide the same.”