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Wishlink Secures $7 million Funding led by Fundamentum & Elevation Capital

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Bangalore-based startup Wishlink, a creator-led commerce platform, is reportedly in the advanced stages of raising $7 million in a new funding round, led by Fundamentum and Elevation Capital. The company enables creators to drive commerce for brands through personalized multi-brand storefronts. Backed by high-profile angels and serving over 60 brands, Wishlink aims to help creators acquire customers and boost sales for brands. The startup was valued at around $35-40 million post-money, and the funds raised will support its growth and expansion.

Fundamentum is a leading investor which is participating with elevation capital. According to the report, the terms of the deal have been sealed and money is likely to come in soon.

Elevation led a $3 million seed round in the Wishlink in October last year with several high-profile angel investors including Vidit Aatrey, Sanjeev Barnwal, Rahul Chaudhary, Ankush Sachdeva, and Ghazal Alagh, also participated in its maiden funding round.

Wishlink is founded by Chandan Yadav, Shaurya Gupta and Divyansh Ameta created a tech stack to drive creators from social media to brands’ websites, helping them acquire customers. Wishlink is enabling creators across social media platforms to drive commerce for brands via their personalized multi-brand storefronts.

The company helped over 60 brands like H&M, Westside, Faballey, Indya, Aurelia, Wrogn, Libas, GOAT Brand Labs, Amazon, Flipkart and Ajio to boost sales. Wishlink directly or indirectly competes with Peepul Tree, HYPD Store, and Redesyn, among others.

In April 2022, Elevation announced its eighth fund worth $670 million. After that, it funded Rigi, SolarSquare, Mesa School, Atlys, Headfone, Everstage, Skydo, and CashFlo, among others.