Mumbai-based company Wogom, specializing in a cloud-based platform facilitating the distribution and retail network for consumer electronics and mobile phones in rural India, has successfully secured $1.9 million in funding. The fundraising occurred in two stages, with an initial $600,000 injection a few months prior and a subsequent $1.3 million infusion. This investment round involved participation from angel investors and Family Offices. Wogom plans to utilize the capital to expand its operations and extend its business presence.

Wogom, under the leadership of Founder & CEO Nirav Patel, operates World Goods Marketplace, a cloud-based platform concentrated on the consumer electronics and mobile phone sectors within rural India’s distribution and retail ecosystem. The platform not only assists distributors and retailers in connecting with their customers but also aids dealers in growing their sales, increasing profits, resolving trade credit challenges, and serving as a launchpad for new brands and entrants.

One notable feature of the platform is its willingness to assume the risk on behalf of retailers by providing financial support against the goods being supplied, effectively eliminating a significant pain point for distributors. The platform has already undergone a successful pilot phase in Gujarat, with over 1200 dealers and distributors across all districts currently registered on the platform. Additionally, Wogom has ambitions to introduce new brands to the Indian market.