Team StartupCity

• Secures Rs 140 Crore in first funding round led by Asha Ventures and BII
• Plans to expand product range, processing, and marketing channels
• Targets Rs 700 Crore revenue by FY26 amid rapid growth

Healthy-snacking startup Wonderland Foods has raised Rs 140 crore (around $16 million) in its maiden funding round led by Asha Ventures, with participation from British International Investment (BII), backed by the UK government.

The company plans to use the funds to expand its product portfolio, improve processing infrastructure, and strengthen distribution and marketing efforts across both online and offline channels.

Founded in 2014, Wonderland Foods offers a wide range of healthy snacks such as nuts, seeds, berries, dried fruits, and dates. The brand follows an integrated business model, directly sourcing from farmers, processing in-house, and selling through B2C and B2B networks.

On the retail side, Wonderland’s products are available on leading e-commerce platforms like Amazon and Flipkart, and in major retail chains such as Reliance, D-Mart, Vishal Mega Mart, Lulu Super Mart, Metro Cash & Carry, and Walmart.

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The company has shown impressive growth, recording revenues of Rs 95 crore in FY21 and Rs 540 crore in FY25. It now aims to close FY26 with around Rs 700 crore in revenue, driven by growing demand for nutritious and convenient snacking options.

Wonderland Foods competes with other premium players in India’s healthy snacking market, including Happilo, Nutty Gritties, and Open Secret.