Led by Alpha Wave Incubation (AWI), virtual and hybrid-event offering startup Zuddl has raised USD 13.35 Mn in a Series A funding round. The round also saw participation from Waveform Ventures and GrowX.

The funds will be used to scale globally with a focus on the United States market and to accelerate product development.

“Zuddl, through its hybrid-first model, is tackling a unique set of problems for enterprise events-that of bringing customizability, control and engagement to virtual and hybrid events, without making it complicated for the event organizers,” said Anirudh Sigh, managing director at Alpha Wave Incubation. “What works to Zuddl’s advantage is the fact that they are from the events industry and understand the ground realities too well,” added Singh.

From USD 10.4 Bn in 2021 to USD 18.9 Bn in 2016, the global virtual event platform market size is projected to grow at a CAGR of 12.7 per cent. The rise in popularity of online streaming, growing adoption of digital marketing platforms to increase audience base and transitioning to remote work scenarios are expected to drive this growth.

“Zuddl’s growth can be attributed to enterprises’ need for greater customizability and control for their virtual and hybrid events. most of our customers are global companies with remote teams, who have complex use cases that we help solve easily, all the while being on-brand,” said Bharath Varma, co-founder and CEO of Zuddl.

Zuddl aims to solve engagement and event ROI as attendee engagement is a critical pillar of any event, according to Varma.