2024 E-commerce Annual Performance Report: Learn the Lessons to Reset the Results
Venture Capital Investments
Though there is a cautious approach from financial backers in 2024, the VC investments have surged with a high focus on late-stage startups that hold a proven business models. Indicating a recovery from the finding fall of previous years, the total VC investment in the sector has achieved $11.3 billion. In this, technology and consumer-oriented investments have emerged as forerunners. Collectively, the VC firms including Peak XV, Accel, Blume Ventures were among the top investors leading significant funding rounds across several funding stages.
“We believe that structurally reducing our cost of capital in the growth business will serve us well in the long term and enhance our ability to partner with the best companies”, says, Peak XV Partners.
Converting the business rapidity into burgeoning revenue, Indian e-commerce startups pioneered drastic innovation in 2024 through their unique solutions with attractive features
M&A: Notable Acquisitions
In 2024, mergers and acquisitions have been a strategic trend, where larger companies acquired dynamic startups to strengthen their capacities, capabilities, and market share. Key acquisitions include Ola Electric acquired ElectricPe to reinforce its EV infrastructure, Amazon India joined hands with many logistics startups to improve delivery network. NIIF stepped in digital infrastructure firm iBUS through $200 million investment and Loyal Hospitality by Finnest through $160 million investment.
Ram Sellaratnam, Group CEO, iBUS says, “We were looking for the right investment partner and with NIIF we found partners who are completely aligned with our vision. iBUS can deliver at scale and we are here to transform connectivity in the country at scale, speed, and the right value.”
Vinod Giri, Managing Partner – Master Fund, NIIF, says, “Our investment in iBUS marks the eighth investment by our infrastructure fund and the second in digital infrastructure, underscoring our belief in the transformative power of digital technology for India’s economy.”
Overall, marked by active growth, innovative launches and significant funding deals, e-commerce startups of India have set themselves unique with their innovative offerings and strengthened financial statements. Definitely it is a successful year for startups and it created an excitement across the landscape witnessing firms evolving further and carving the future of e-commerce.