Jaipriya K S, Content Writer, siliconindia

Since a decade, the Indian beauty and cosmetic industry have gone through an enormous shift which completely contradicts with traditional players and their approaches towards the industry. Once upon a time, the power and access to purchase the skin & beauty care products was under the hands of high-financial communities, due to lack of affordability and accessibility. Today, the entry of novel players, startups, and the rise of innovative e-commerce platforms bringing the pot of trends to educate and influence everyone about the beauty products that can be availed without any financial, ethical, or geographical barriers.

The industry valued at $5.3 billion in 2022, $8.1 billion in 2023 and forecasted to hit 18.4 billion by the year 2032 during the estimated period 2023-2032 at CAGR rate of 3.2%. These numbers show how the industry is evolving and mushrooming into elevated stars.

Let’s check out how the New Brands & Startups breaking the barriers in the Indian Beauty industry.

What is the downside of conventional cosmetic & beauty industry?

Earlier, dozens of beauty and cosmetic products gained popularity among people with fake and fancy statements regarding skin whitening, wrinkle reduction, age-reversing, skin softening, attractive fragrance, color changing, extending lashes, hair straightening, and so on. Unfortunately, due to little knowledge many people fell prey to many misleading testimonials, advertisements and started to buy the products without checking the harmful ingredients. The products were manufactured using endocrine-damaging chemicals, bleaching agents, steroids, parabens, and sulphates that cause dangerous effects on reproductive system, fetal development, fertility, and infant growth.

Even a few popular brands advertised to influence and promote ‘light shade skin’ is most valued in working environments and it gives inner-confidence to the women in their everyday lifestyle. Even in some cases, the beauty brands misguided through their stereotypical statements such as, the dark-skinned women will face failed marriages or will not get good groom and not getting jobs opportunities. Neglecting about mental stability and wellbeing of their customers, they focused only on the brand expansion through skin lightening products.