Demand For Baby Care Products Booming In India
According to a recent study published by research firm RNCOS, the domestic baby care product market is growing in sync with the retail industrial growth, and was estimated to be growing at a CAGR of around 17 percent between the years 2012 to 2018.
The dominant player in the Indian
According to a report published by Technavio a marketing consulting firm, the baby care market in India is expected to grow at an annual rate of over 17% in terms of revenues during the 2014- 2019 period to reach over $31 billion, from $14 billion.
The last couple of years have seen a number of child-care websites sprouting into existence. Major E-retailers such Amazon, Flipkart, Firstcry, Babyoye, and Snapdeal have taken the lead in baby care segment and are offering great deals.
India is experiencing three population trends Population of working age is growing, people are moving from rural to urban areas and lastly, rising number of middle-class population. These trends are expected to bring in an enormous growth in the baby care industry. Indian parents are more brand conscious, more educated and seek quality products above all else. Hence, innovative products and adequate marketing strategies will come a long way for online retail stores competing against each other for the sale of baby products. There is no doubt that baby products will penetrate deeper into Indian urban as well as rural market space. Customers are deeply interested in these categories and care a lot about the products they are buying for their children. Thus, making India, a lucrative market for the baby care industry.
• As per industry estimates, 15 baby care products are sold online every minute in India.
• The baby care market in India is expected to grow at an annual rate of over 17% in terms of revenues.
• Baby food market is dominated by Nestle Cerelac and Nestum.