Digital transformation has fostered the standard of living and commenced the era of smart nation worldwide. The reach of internet has revolutionized and redefined the perceptions and testimonies of people about everything. Before buying a product now, people research in depth about new products, skin remedies, and trendy brands over the internet and learn about the ingredients and if it is sufficing their need and demand, then they go ahead for buying.

The use of internet has penetrated so deeply that every sector has to be shifted to digital platforms to survive in the ever-increasing competitive market. Digital marketing has become the indispensable option for all the business owners who have a large business empire to nurture. Internet has helped the business owners to expand the sale and on the other hand, it is helping the consumers not to be cheated in the hands of dishonest sellers by making them aware of minute detail of any product or services.

Today, digital platforms are full of new brands where who is authentic and who is fake is little tricky to identify, nevertheless we have good journals and research articles almost on every famous brand which discloses the authenticity of products and their brands.

Direct to Consumer (D2C) Marketing
The digital era has given birth to social media platforms where the business can get a good promotion within a short span of time without paying hefty amount as they have to spend for advertisements or commercial media coverages. Science & Technology is a flowing stream of river which is ever-changing and ever-flowing. Technological advancements are helping to keep the pace with such frequent upgradation, therefore, D2C is the key factor for connecting to the target audience, elevating the growth, and transforming any business to the new heights. In this platform there are broad audiences, so being creative is of utmost importance. Multi-channel creative approach and full proof marketing strategies are needed to keep-up the sales.

D2C Market of Personal Care Products
This digital era has seen the unleashing effects of pandemic and it proved that taking care of health is the most important factor to survive in this world. Post pandemic has given birth to a lot of D2C beauty and self-grooming brands which have witnessed a great Return-On-Investment in their business. Whenever it comes to self-grooming products or personal care products, people become extra sensitive and careful because nobody would want to harm their skin, hair and health.

Many startup companies of personal care products have reached to unicorn brands clasping the D2C channels. Brands like Mamaearth, Natures&Co, Dermaco, Good Vibes, and Pilgrim have become talk of the town in very less time using tightly packed marketing and promotional strategies. For any business, quality plays the key role and here also quality says it all. All these brands have used authentic, excellent, unadulterated, cruelty free, chemically tested products which has proved their effectiveness in such competitive era and became trusted brands of the consumers which has increased their sale over this short span.

Digital marketing possesses numerous layers of channels, in which influencer marketing is quite famous with the uprising of social media like Facebook, Instagram and Youtube. It is a strategic gimmick of marketing, using a known and trusted face for the promotion, so that the people can connect to the brand and attach a string of trust with it. Websites are being used to describe the minute detail of the products explaining about the ingredients used, and also each of the ingredients are described to let the pool of consumers know whether it is suitable for their skin and health or not.

People are now-a-days very much aware before trusting any new brand, so, an amazing strategy i.e. ‘Try before Buy’ is one of the trending techniques of digital marketing of personal care products. The tool is being used by sending trial packs or a sales person is sent to customer’s home for them to use before buying. Personalized or customized products can also be available after a demo consultation with very nominal pocket-friendly price.

As per few survey data, people are exposed to 4000-10000 brand messages everyday but they trust and buy very few of them. The second best trending technique of most of the brands is ‘Buy Now Pay Later’ (BNPL), where the competition is continuing at a break-neck speed. These innovative trendy techniques are thoroughly helping the brands in building relationship with the customers and maintaining the connection and gaining trust over the vast competitive market.

Additionally, showcasing the customer review is also an effective tool because people believe the words when it is said by one of them. So, using loyal fans for product reviews can be proved to be a pillar of success for the business.

D2C Channels of Drug & Pharmaceutical Products
A rapid technological upgradation has contributed a far-reaching developmental effect over the vast population. Life saving drugs and pharmaceutical products are one of the most demanding products which are being sold over D2C platforms and they are one of the most key beneficiaries of such ever-bulging digital marketing.

Pharmaceutical Digital Marketing (PDM) is a unique tool which has a great potential to win over the focus of the pharmaceutical industry. Pharmaceutical marketers and brand owners have tactfully used social media platforms like Facebook, Instagram, and Youtube to reach as many customers as they can on a single go and side-by-side they have also created online channels to deliver their products direct to consumers and are providing unique healthcare experiences like online consultation called tele-medicines, which has catalyzed the sales of their brands.

Renowned pharma brands like frank Ross, Ranbaxy, Galderma, and Piramal Pharma have established a separate set-up for online delivery systems of drugs and many mobile applications like Tata 1mg, Netmeds, Apollo Pharmacy 24*7, Pharmeasy, Practo, and more are promptly delivering medicine to any corner of the country. After COVID-19, telemedicine and tele-consultation have made a tremendous sale in current years. Online pharmacy companies have achieved an increment of sale of 3500 crore rupees in last 10 years with 15-20 percent increase in sales, and it is poised to be strike $211.9 billion by 2027 with a CAGR of 17 percent.

In Pharmaceutical Digital Marketing, there is a clear division of medicines, one is called Over the Counter (OTC) medicine and other is prescribed medicine. The first one is easily available in any platform without any prescription but a few combinations and pharma products are highly sensitive and cannot be available without a doctor’s prescription.

So, OTC drugs are the most preferred Pharma products, the popularity of these products is consistently showing an emerging sale throughout the period. OTC drugs will soon meet a sale of $107.53 billion by 2025.

Last note, Digital marketing is surely a boon to any business, in this busy contemporary urban life, when people have no time to visit departmental stores or pharmacy frequently, these D2C channels are helping them out to take a good care of themselves and offering a good care of skin, hair and health, because, a healthy body and healthy mind leads to an intuitive brain that will help to win over the rat race of contemporary corporate life.

Emergencies don’t wait for the weekends, so the D2C channels of self-grooming and pharmaceutical drugs are booming like blooming flowers offering the business owners a good return on investment and a hefty turnover year over year.