FMCG: Shed out worry when you have Quality & Freshness at your fingertips

Powerful & Strategic Online Presence

FMCG brands which are working B2C and D2C segment have clearly defined user centric digital presence. These brands are using mobile friendly interfaces which are reaching more and more customer on the first go itself. They are also utilizing SEO strategies to amplify their visibility or online presence. It is helping the brands to reach more and more targeted customer within a short span. Companies are using omnichannel sales and deploy big data, analytics, and Artificial Intelligence (AI) solutions.

More Customer Engagement

Now-a-days customization or personalization is playing a vital role in business scenario. Consumer prefers customized products which are exclusively tailor made for them. Introducing customization also helps winning the customer loyalty and it also fosters the brand loyalty and helps in increasing the number of repeat customer. They are using Internet of Things (IOT), 3D printing technology and artificial intelligence to grab the customer’s attention.

Customer Feedback: The Strongest Asset

In order to hit the B2C and D2C segment of FMCG sector, besides having a good and qualified product, strong customer engagement feedbacks of the customers are very consequential especially for the startups. FMCG brands like Akshayakalpa which deals in milk and dairy products got its fame due to their strong and positive feedbacks, which helped the company to float perfectly in the industry in very less time.

“Affordability is the key factor for growth. If consumers have to be interested in your product, it has to be within their reach”, – Chandubhai Virani, Founder & MD, Balaji Wafers

Startups are Driving Innovation in FMCG

With the advent of technology, FMCG industry is observing a plethora of changes and innovation which are regarded as the driving force behind them all. Beside the sharks of FMCG industry the startups are also competing neck-to-neck giving the big brands a tough competition. Sometimes, the innovative products by the startups are overpowering the well established brands. Self-grooming brands like MCaffeine, Man Company has created a prominent place in the market because of their innovative bunch of products which are effectively catering all the needs of its customers. They are undoubtedly playing as notable rivals of established brands like Pond’s, Lakme, Park Avenue, and Nivea.

Lets’s check out few FMCG startups catering D2C & B2C segment.

Kirana Club: India's Largest Kirana Network

Headquarter: Bengaluru

Founder: Anshul Gupta

Sector: Grocery, B2B

This startup has created a common network link between the grocery store owners and brands. It helps the customers to choose the best product at the best price. It is India’s first AI tech platform which can detect more than 1000 grocery product in no time. Kirana Club provides the valuable information which was previously absent and the queries were unattended. It has created a community-driven platform to exchange information about a range of things: market trends, commodity price fluctuations, new schemes, and offers, among others.