Eggoz Nutrition: Fresh Anda Ho To Aisa

Headquarter: Bengaluru

Founder & Co-Founder: Abhishek Negi, Uttam Kumar, Aditya Singh, Pankaj Pandey

Sector: Food & Beverage, B2C, and D2C

The brand was created with a commitment to freshness and quality. By using modern technologies like data and real-time monitoring, it can optimize bird performance for profitable business, for farmers. They properly take care of the hens feeding them good quality food, taking veterinary advice, because they believe ‘Happy Hens, Healthier Eggs!’ They are combining as many farmers as possible into egg farming and fully support them to bolster up their growth trajectory in this business. The eggs we consume every day, doesn’t contain any information about when the egg was laid, but Eggoz has come up with the solution and has taken care of every egg which are packed for send to market. Eggoz packs the eggs in UV sanitized packing box and make sure that, it reaches the shop within 36 hours of laying so that, each of the egg retains its the nutritional value. The brand is committed to redefine your everyday egg experience.

Wrap Up

As the penetration of smartphone started increasing the D2C and B2C brands are growing rapidly. According to the report of IBEF, the FMGC sector is expected to grow at CAGR of 14.9 percent to reach $220 billion by 2025. The industry grew by 16 percent in CY21 a 9- year high, knocking the vulnerable effects of consumer goods market like pandemic and prolonged period of lockdown. One of the most dominant reasons of this exponential growth of B2B, D2C, and B2B sectors in FMGC is the sudden momentum of fintech industry, which enables us to pay promptly, easily, and safely using mobile wallets, internet banking, and debit/credit cards.

The report says, the total value of digital transactions was recorded at $300 billion in 2021 and is projected to reach $1 trillion by 2026. Digital marketing, advertisements, and influencer marketing also contributed profusely towards the growth of this sector. The union government in their Union Budget 2023-24 has declared that they will offer incentives for innovation in industries like food, infrastructure, and research & development which has encouraged this sector and helped in solidifying the growth of FMGC sector across India.