Startups are the gem of the industry that possess the innovation and have the ability to earn the country a good economic return in form of GDP and make India proud. To establish a successful business, funding is the most essential element that will help to grow your business and it will give the business a form. After managing a lucrative investment, a proper guidance and roadmap is very important to prosper in your business. Hectocorn or Super Unicorn Company, and the renowned tech-giant Google has launched a startup program called ‘Google for Startups’ which was formerly known as ‘Google for Entrepreneurs’.

“Startups are solving the world’s most important challenges with agility, innovative technology, and determination. Google is proud to help.”

This initiative is very much helpful that it became one of the most trusted shelters for the young entrepreneurs who want to ride the ladder of success in a very short period of time. Google has formed a vast network consisting of 50 co-working spaces and accelerators in 125 countries, and offers numerous hands-on lessons for aspiring entrepreneurs.

Google’s accelerator program for women entrepreneur helps those hard working daunting spirits of the young, self-sufficient women by addressing unique challenges which are blocking their easy smooth road to their dreams. Google as a platform helps them by providing capital, finding tech co-founders, and conducting leadership development programs. Gradually with passing time, the number of women entrepreneur in India has increased by a great percentage, from a mere 8 percent to 30-35 percent in today’s competitive century.

Google has created a startup incubator which is accelerating the bright aspirations of the entrepreneurs by partnering with local startup communities as well as a network of co-working spaces popularly known as Google Campus for tech startup entrepreneurs. In this startup workshop campus the applicants will have access to all the technologically advanced gadgets of Google. Google has claimed that the startups have raised capital over $250 million and created more than 4600 new jobs.

Tech-Giant Google initiated an innovative initiative to nurture the young aspiring startups to reach up to their zenith.

Start! Build! And Grow!
By this slogan Google is reckoning the unwavering, enthusiastic and optimistic zeal of creating innovative invention. The programs of this initiative stresses on all the factors that help to scale up the profit percentage. Startups are doing extraordinarily good with the bespoke guidance of Google and soaring up in the market. These programs are bridging the gap between the young novice entrepreneur and the successful business tycoons who have walked through the stony roads and made it bed of roses by their intellect, potential and perseverance.

Google startup accelerator

Started by you! Accelerated with Google!
These accelerators help selected group of top growth-stage startups with tailor-made technical, product, and leadership training from experts at Google. Each of the accelerator features a top 10-15 startups which join their hands to tackle specific technical challenges by online and offline meeting 1-to-1, group learning sessions, and sprint projects and then come to the conclusion. Besides, mentorship and technical project support, Google for Startups Accelerators focus on product design, customer acquisition, and leadership development for founders. In the workshops of Google accelerator program founders point out the challenging portions for their respective companies and then the expert will come and redress their queries and solve those challenges and help them to grow their business.

Google for Startups Academies
It offers tailor-made workshops for mentoring and networking opportunities to help founders develop critical skills in a particular area of growth, such as sales or leadership.

Growth Academy: It helps founders and marketing leaders from potential startups to use their base, scale and get a global acclamation with top-notch Google products, connections and practices. These academies are arranging workshops, focusing on mentoring, and networking events, and founders dig into the data of their specific markets for developing the tailored strategies for acquiring new customers and partnerships.

All the services regarding mentorship and guidance are free of equity, the mentorship is customized, chance of directly interacting with the founders of different services and gadgets of Google. It gives the golden chance for startups to expand your business to new markets in global level. It helps to build a network to get support from fellow founders as a part of the Google for Startups alumni network.
Founders Academy: This wing of Google for Startups has established founder’s academy with research-based strategies and coaching to take their leadership and people management skills to the next level. Besides, founder-focused leadership training, the applicants will have a 1:1 mentoring where they'll have the opportunity to develop data driven growth strategies to increase their user base, and expand to new markets.

Cloud Academy: This program assists the startups to make perfect use of Google Cloud technology and data-powered innovation to accelerate and digitally transform their business by solving business-specific problems and improving overall performance. Through this program young startups can learn machine learning process and the perfect use of Artificial intelligence to improve their business performance. In this program the companies get Google Cloud credits and dedicated support via the Google for Startups Cloud Program.

Why startups should enroll for Google startup program more?

• For young startups, funding is a very crucial element, so saving hard earned capital is one of the biggest concerns for them. These startup programs are secure and reliable which reduces risk and increases operational efficiency while helps in magnifying profit margin.

• These platforms and workshops streamline application development with Google Cloud’s state-of-the-art containers and micro-services including Firebase, GKE and Cloud Run, which can get you from code to production in record time.

• New born companies can unlock their powerful insights and improve decision-making with leading-edge data analytics and AI solutions.

• Google workspace provides the golden opportunity by providing all the tools you need to get ahead like Gmail, Drive, and Meet—in a single solution, all backed by trusted Google security.

• If your company is backed with startup equity funding, you can get your first year of Google Cloud and Firebase usage covered with credits up to $100,000, plus 20% of Google Cloud and Firebase usage costs covered in year two (up to an additional $100,000 in credits).

• If your company is very new and not yet backed with startup equity funding, you can receive up to $2,000 USD in credits to use over two years to help your startup to get up and running on Google Cloud, along with access to technical resources and Google’s global startup community.

Way forward
Google Startup Accelerator in India offers a three month equity free program for technological startups up to Series A. These accelerator programs also catered the women entrepreneur in a completely different program which is designed to focus on products, people and technology to the early-stage women-led tech startups based in India. These programs also include content and mentorship tailored to the unique needs of women founders, and opportunities to network. Till its inception many startups across the world as well as from India took the support of its strong arm and soared high in the sky of business.

Few of the notable Indian companies are Wysa, BrainSight AI, ShareChat, Niramai, Drivezy, Zypp, CallAI, Magnifi by VideoVerse, NestAway and so on. Google in India launched its virtual Startup School last year with an acknowledgment that the Indian startup ecosystem and 14000 startups participate from over 600 towns and cities, with tremendously encouraging feedback. Certainly, this noble initiative will revolutionize the business world by nurturing the young minds with everything they need to pump up their aspirations and will create new stars in the vast sky like industry in coming decades.