Considering the latest update of the global pandemic, it is quite understandable that the Covid 19 impact is not ending any soon. From the day of its outset it has created havocs in human lives; the lockdown practise has further disruption in the social and economic endeavours of mankind. The entire market is entirely disturbed in every aspect and it will definitely take time to set things right. Big and established companies are for sure facing some difficulties in maintaining their functions normally but it is the startups that are encountering the toughest time since the time the concept of total isolation and quarantine is imposed in the nation. The existing set of circumstances have predicted the closure of hundreds of newly built institutions due to the halt in their own activities, lack of business, deals, and of course funding. Hence, on the other hand it is not a time for startups to fold their arms and wait for their arms and wait for the some miracle to happen.

It is obvious that startups are not being able to run their operation frictionlessly; they are burdened by financial and business crisis. However, this does not mean that they will remain out of action till things take a positive turn. In order to survive this abrupt situation, startups have to keep themselves alive they need to get engaged into activities that can bring revenue and stability to their enterprises. In fact many have viewed this lockdown as an opportunity that has given time to think up strategies to improve their up and running and figuring out further prospective to manoeuvre.

Many entrepreneurs are availing this time to single out their creative flair to observe new possibilities. There are a few who are taking steps towards measuring up the prevailing needs and catering them. Some startups have turned shifted their focus from their main forte and started making and supplying masks. Others have made rooms ideas and actions that could meet the needs in the healthcare sector whereas a lot of others are turning them into online grocery portal.

The transfiguration has gradually taken a much greater facet, where go-getter are sketching out tactics to use the present day technologies to build up more acceptable facilities to augment the domain they function in. For instance, there are digital and PR agencies that have opted to make use of webinars which the idea of assisting businesses enable online seminars or meetings that has kept their activities running despite of the lockdown situation. Some of the leading startups are setting examples for the new ones, companies like BookMyShow has shifted it pinpoint from selling show tickets to promoting free-to-watch Instagram Live performances as an attempt to not only keep itself breathing in the ecosystem but entertain its users even at this time. Many restaurant aggregators and food delivery platforms are seeing trying their creative power in setting up new options to continue their endeavours. Zomato apart from taking up delivering groceries is now trying to get the approval of delivering alcohol delivery to people with the ideas to stop crowds accumulating in the wine stores and at the same time increasing its chances to spike its revenue.

The support from the government, the venture capitalist firms and other industry bodies has given startups courage to be innovative and implement their creativity even in the lockdown phase. The lockdown is on the verge of getting extended though with some relaxation but can bring great relief to the entire business world.