Brand Name: Nush

Co-Founder: Anushka Sharma

Industry: Apparel

The fashion clothing brand Nush was introduced in the industry in 2017. Anushka wanted to convey her style and personality through her fashionable clothing that is why she wanted to start her line of fashion clothing. The brand Nush offers a wide range of fashion wear which is comfortable as well as trendy for different seasons. The clothes carry easy-breezy cuts, vibrant colors, happy prints conjoins the casual clothing and evening wear. Undoubtedly, each of the pieces of clothing will surely brighten up your wardrobe. Nush is a D2C brand which sells their products through their website, now it is also available in globally acclaimed D2C platforms like Amazon and Myntra.

Apart from this, Anushka has also invested in few more startups. Joining hands with her husband Virat Kohli, she invested in plant-based meat alternative startup called Blue Tribe. The company produces meat from sustainable plant sources which will exactly tastes, look, and feel like the convenient meat sources like chicken, mutton, and so on. Anushka also invested in D2C snack brand Slurrp Farm and later joined the firm as brand ambassador.

“With Nush, we endeavour to bring fashionable and beautiful clothes under one label. Nush is for every woman who is her own stylist”, shares Anushka Sharma

In view of the above, it is quite evident, that, Bollywood celebrities are keen and inclined to the startup industry, due to their enthusiastic and welcoming vibe and most importantly their unwavering courage to innovate, navigate, and empower. The blooming startups of India have the greatest potential to do wonders but in most of the cases, it doesn’t prove themselves due to lack of money and materials.

If the Bollywood comes upfront like this and invest their money behind these talented and fiery young entrepreneurs, Indian economy will surely soar surpassing the wealthiest nations across the world.