The word ‘sustainability’ is a buzzword these days. But we often don’t understand the intensity of the word. It is embracing how we conserve quality of our life as well as earth’s ecosystem without humiliating any creature on the world. Days are gone, that we used to affirm that sustainability is about to balance the current resources for future generation. Today the context is changed upside down. Sustainability is at supreme consequence in each and every sector, to meet our current needs without compromising the future. Here, the core objective is to achieve environmental, economical & social sustainability. Today, sustainability has become key focus across all the sectors, in order to stabilize the environmental concerns. In particular, construction, cosmetics, energy, automobile and packaging industries are heading to extreme examination and observation in adopting eco-friendly practices. They are undergoing profound transformation to uphold the access of natural resources. This article explores how these industries are focusing on sustainability to ensure safe, secure and greener future.

Construction Industry:
It is a major producer of negative impacts on environment, as they use high amount of raw materials & natural resources for construction. To reduce the impact, many startups in this industry started to adopt and follow eco-friendly alternatives. They are using bio-materials for construction applications. For concrete work, they are using sustainable materials such as bamboo, adobe & pollution-absorbing bricks and cork to reduce the carbon footprints of building projects, as they absorb maximum amount of carbon dioxide. Also they use technologies like BIM (Building information modeling), 3D models, which helps the engineers and construction professionals to pre-evaluate the estimation of materials and energy consumption. Here, it reduces the occurrence of unnecessary raw material and energy wastes at on-site work. Moreover, the concept of circular economy greatly helps in stabilizing the sustainability in construction. Recycled glass, steel and tires can be used for building frame works & support grids for entire construction. As unmoving, this industry is still under the commitment of discovering innovative ways to enhance the sustainable building applications.

Cosmetics Industry:
Sustainability in cosmetic industry refers to eliminating the environmentally-volatile chemicals and including the eco-friendly solutions in beauty ingredients. The combination of public interests and growing demands led the industry shift to sustainable cosmetic practices. In this modern era, the phrases like ‘green’, ‘organic’ and ‘natural’ have become indispensible and this industry is promoting traditional and natural ingredients and methodologies. This is how the modern consumers are attracted on benefits of sustainable beauty products. Mamaearth, Plum, Kama Ayurveda and many other brands are succeeding in market, because of inoculation of organic products in their catalogue. They use essential oils, hemp, tea-tree oil, charcoal, sandalwood, rosemary as premium ingredients in their products. Furthermore Kama Ayurveda has started distributing very few of their products in aluminum and steel containers to avoid the usage of plastic bottles. Cosmetic industry is known for involving in water contamination as they release more chemical wastes into the water. The usage of natural and cruelty-free ingredients facilitates the concerns on water sludge maximally. With the consciousness on healthy eco-system the cosmetic industry is booming with its sustainable functionalities.

Energy Industry:
Indian economic growth story is a reflection of development in energy sector. Despite, there is an exponential growth, its environmental impacts are threatening on other side. In electricity production, the burning of fossil fuels results in making CO2 and other harmful greenhouse gases which get mixed in atmosphere. The exhaust from nitrogen & methane oxides affects all the living creatures on earth. Recognizing this as global concern, the sector is undergoing severe sustainable regulations to reduce its impact on environment. For energy installations, many companies are leveraging technology to implement sustainability in functions. Technologies like concentrated solar power, off-shore wind energy, and battery storage are evolving as healthy alternatives in energy storage sector. Pumped- storage hydro power technology is widely using in energy storage sector for electricity production. Here, electricity is generating by pumping and releasing of water in reservoir. The emergences of these kinds of technologies drive high efficiency results with zero carbon emissions.

Automobile Industry:
With the ever-increasing population, the demand for transportations becomes higher. Hence the global automobile industry is witnessing with significant growth with the inoculation of sustainable solutions into the industry. As the rising emissions of vehicles got an attention, moving towards greener benefited with high ended results on reducing environmental impacts. To mention particularly, the arrival of EVs (electronic vehicles) gradually reduced the amount of carbon foot prints and emissions. Popular automobile company Tata Motors introduced Nexon EV which designed by using “Ziptron” electric car technology. It propelled the upcoming car brands to contribute in e-mobility. Bajaj Electric launched e-scooter called Chetak, which is a sustainable scooter which integrates technology for emission-free mobility. Additionally, the innovative sustainable solutions like circular economy, biodegradable material systems and recycling of batteries have continuously used in vehicle manufacturing, to focus on cultivating sustainability in this sector.

Sustainability is the final way left out in the world to make sure better nature & future

Packaging Industry:
Since ages, packaging industry has been claimed for producing more plastics and non-compostable wastes on the earth. Now the situation is changing day by day. Here the key concept is minimizing the production of waste and generating natural eco – system. Alternatives for plastics such as paper boxes, paper - based corrugated bubble wraps and edible covers are increasingly using for packaging now-a-days. Brands are now consciously investing in sustainable and recyclable packaging. They impose eco-friendly packaging machinery to optimize the packaging process and reduce the energy consumption. Today brands are opting for sustainable packaging for enhancing their popularity in market. To name few, Kellogg’s, Calvin Klein and Zara are distributing their products in sustainable manner.

Innovative approaches such as cellulose, corn starch and mushroom packaging are helping greatly to achieve sustainability without any environmentally-negative effects. In these packaging methods, the materials are made up of hemp, corn starch, mushroom, cotton and many other natural resources. The entry of eco – friendly practices restructured this entire sector with positive drawbacks.

Wrapping up with the reminder, that everything on earth is finite. We rely on natural resources almost for everything. So stabilizing environmentally conscious society, in the absence of harmful natural resources is very essential. The above mentioned industries are spearheading their transition towards cleaner & greener. The increased consumer demand has been a driving factor for companies to embrace the sustainability into their products and services. The sustainable practices in industries can surely contribute to preserve and maintain natural resources. As we move forward to support sustainability, it is imperative for industries in the market to continue investing in sustainable technologies and practices. Overall, the concept of sustainability in India is not only a moral imperative, it’s a great economic opportunity that drives innovation, generate green jobs and enhance the country’s global competitiveness. So, leveraging sustainability in all sectors accompanied with technology is the key to fulfill the present needs without compromising our future descendants.