India, the land of festivals and fairs where people celebrate every occasion with high spirit and great joy. During the festivals, the gesture of giving gifts to loved ones, friends and family has always been an important part of the Indian culture. However, the purchasing activities have undergone a huge change in the past few years.

Earlier people use to go to the market or stores to buy presents for their relatives, friends, and family. But now, because of the busy schedules and activities, people prefer shopping online, picking up the gifts of their own choice with customized options. Online shopping gives them the platform to select and buy gifts according to different occasions. It also saves time.

The growing online retailing market has made it easier for customers to browse and buy things by just clicking on a button. There is a wide range of products available in the online market with convenient prices.

Gifting Industries have risen with time
Online gifting markets are increasing every year. Now people have adapted themselves to the online technology more because it gives them the liberty to select and choose according to their own choice.

Apart from innovative products the

brands also offer attractive packaging services. Customers can also include their names and messages or handwritten notes.

Earlier people use to make personally handmade sweets or cards to convey their love and wishes but now the Indian customers are technologically updated and look forward to receiving everything readymade through online service. The millennials today have switched from old traditional methods to new generation gifting ideas.


Gifting Industries in India have witnessed strong growth in the past few years, because of the demand from the consumers and technological transformation and some growth factors like innovative products at a friendly cost. The E-commerce sector in India is growing very fast and is expected to grow $200 billion by 2026. The online gifting market is one of the main contributors to the growth of e-commerce. The global gifting market is estimated to be $475 billion, and India is expected to arise as one of the most influential contributors by 2024.

There are some factors that have contributed to the shaping and emerging of the gifting market in India:
• The growing number of consumers
• Influence of western culture
• Great customer service
• Innovating products at affordable prices
• Evolution of digital marketing

The market is more broad and far-reaching then it used to be years ago. It marks the beginning of an eventful journey. With its huge population and customer demands the gifting market is going to experience a huge boom in the future.