Ayush industry in India is undergoing a positive growth trajectory. The broadened acceptability of Ayurvedic practices & products has given a heavy shot for market size of AYUSH industry to reach beyond the expectations. As per the report of Indian ministry, Ayush sector’s market size is US$ 18.1 billion in 2020 and in terms of overall exports of AYUSH products & services have reached US$ 1.54 billion. Our Union minister of Ayush sector Sarbananda Sonowal stated “Ayush sector of India expecting to scale up-to $23 billion by the end of 2023 globally”. Further, Invest India, a central government platform quoted, the market of Ayurveda projected to grow at 15 percent CAGR during the forecast period 2021-2026, which is six times more than the market size in previous years.

Overall the market size and growth rate shows how the industry is clocking the phenomenal growth in India. An industry based on traditional practices making India as second largest exporter of its products & services is not an effortless stuff. Here the steps taken by government and private initiatives are indispensible. In addition, the role of leading players & startups upended the industry to expand its growth & reach immeasurable heights. According to AYUSH secretary Rajesh Kotecha stated “Ayush sector set to grow to $24 billion this year”. With rising global interest in natural and Ayurvedic healthcare products, Indian AYUSH companies have rightly utilized the potential to tap the international markets and positioned themselves as global leaders in the field. Today, India is home to a plethora of Ayush product companies and startups, each one of them are emerging with their unique range of offerings.

In this article, we have distilled Top 10 AYUSH companies in India, which are playing major role in contributing to growth of AYUSH industry.

1. Patanjali Ayurved
Patanjali Ayurved Company is a top manufacturer and supplier of ayurvedic health and personal care products, based in Haridwar. Their mission is to bring the pride & goodness of Ayurvedic practices into the world and create healthier society for people. They offer products in many categories such as organic food products, beauty products, health care products and so on. They have online store as well as numerous offline stores all over the country in order to make their products accessible to every nook & corner of India. Dant Kanti toothpaste, Divya Ashwagandha Churna and Keshkanti shampoo are best sellers of Patanjali in market.

2. DABUR INDIA:
Dabur India, a company based in Uttar Pradesh incorporated to manufacture and provide wide variety of Ayurvedic products including herbal, food, medicines, and home & personal care products. The company believes in the wellness of Ayurveda, as it is worth sharing with people than anything in the world. They manufacture products with amalgamation of ancient ayurveda and modern science which gained the center of attraction in market. They offer products for Hair Care, Oral Care, Health Care, Skin Care, Home Care products and Food & Beverages. Their specialized products in market are Chyawanpresh, Hajmola, Dabur Amla hair oil, Honey, meswak toothpaste and Odomos.

3. Himalaya Wellness Company:
A multi-national and natural anti-hypertensive drug firm manufacturing and delivering baby care, personal care, and animal health products worldwide. The company cultivates health and joy to every home by their herbal solutions via science and technology through intensive scientific research. Today, the company is one among the leading players in the AYUSH industry with nearly 500+ products and evolved as a go-to brand for head-to-toe needs of consumers in India. The company’s current best sellers are Himalaya Neem Face Wash, Anti Hair Loss Cream, Ayurveda Gum Care Toothpaste and foot care cream.

4. Emami Group:
A leading FMCG (Fast-moving consumer goods) company in India, engaged in providing Ayurvedic based personal & health-care products. They have multiple portfolios of brands in India namely Navaratna, Fair & Handsome, Dermicool, Kesh King, Zandu Balm, BoroPlus and Fast Relief. The company is working under a mission to contribute whole-heartedly towards the environment & society through their products. They have 300+ products lists based on Ayurvedic formulations. Zandu Chyavanprash Avaleha, Pancharishta Digestive tonics, Skin Antiseptic creams, Ayurvedic Cool Oil and Talcum powders are their current purchase-toppers in market.

5. Vicco Laboratories:
Vicco Laboratories, an iconic brand in the industry, providing ayurvedic solutions for skin care, oral care, personal care, body care and hair care. They leverage holistic healing concept of Ayurveda and offers personalized regimen, to ensure people’s health in natural way through their imminent products and services. We can’t forget their products such as Vicco turmeric powder, Vicco turmeric cream, and Vicco Vajradanti tooth paste, which are created benchmark in AYUSH products industry. Still they are introducing products based on current needs of people with a touch of modern science.

"India is a treasure trove of herbal plants, it is, in a way our Green Gold" - Narendra Modi, Prime minister of India

6. Navayur Herbals: A best Ayurvedic PCD medicine manufacturing franchise in India, providing unique solutions for various health care issues such as diabetes, knee pain, stress, hormonal imbalances, back pain, and many other diseases, which are now common in early age due to the hustle-bustle life-style of humans. They offer finest quality and effective Ayurvedic solutions across the nation. Their products are manufactured based on powerful herbal formulations under the strict quality control standards, without losing the actual essence of herbs. They deliver numerous product ranges in the form of capsule, tablet, churna, syrup, juices and oil.

7. Amrutanjan Health Care:
With a blend of Ayurveda and science, Amurtanjan health care is one of the pioneers in AYUSH industry. Their products are well-known for managing pain and congestion of people with minimal side effects. They use combination of herbs and science in their products which are formulated under the scientific research. With their innovative product portfolio, they are constantly increasing the living standards of consumers. A current best seller of Amurtanjan Health care products includes roll & rubs for cold & cough, aromatherapy kit and pain relief kit.

8. Kama Ayurveda:
Kama Ayurveda is an extensive brand in AYUSH industry, manufacturing natural skin, body and hair care products using original ayurvedic formulation. This wholesome company works under the mission, to feed the people seeking harmony for their mind, soul and body. They ensure that their products are naturally tested and well-balanced without harsh chemicals. Kama Ayurveda inoculates many natural essential oils in their products; this activity elevated the brand’s image in market. Currently, the most demanded products of Kama Ayurveda are Kumkumadi oil, Eladi Hydrated facial cream, organic hair color kit, Indigo powder and chandan powder.

9. DEEP AYURVEDA:
Deep Ayurveda is an authentic AYUSH company and renowned manufacturer of ayurvedic medicines and herbal products. They committed to provide clinically-tested and safe ayurvedic products backed by the ancient texts in Ayurveda. They have established several online and physical stores, Ayurveda clinics and distributor networks across the India, to make the people easily access to ayurvedic treatments and enjoy the wonders of Ayurveda. Deep Ayurveda’s product line contains herbal capsules, juices, tonics and other classic Ayurvedic medicines, focused on liver-care, nerve-care, arthro-care and many more health issues. Deep Ayurveda Arjun-Heart Care capsule, arthro care capsule, joint pain oil and diacure capsule are current in-demand products in the market.

10. Biolife Technologies:
Biolife Technologies, an herbal product generator company providing holistic health-care solutions, by amalgamating their expertise and experience in Ayurveda. Their sole intention is to cater the consumer needs perfectly without compromising the quality. Initially they offered ayurveda products including naturally-medicated cosmetics, baby care, personal care and home care products. Now the company created the foray in the market by delivering herbal products including dietary supplements, nutrition supplements for sports person and some wholesome foods too! Their portfolio contains excellent product list such as Herbal age life soap, Dazzle body lotion, herbal face-packs, and sun block cream and so on.

“Ayush is a nascent sector and is a sunrise sector for India, with tremendous promise for the world”, – Team Invest India

To conclude, Ayush products companies in India play a crucial role in providing natural and Ayurvedic healthcare solutions to consumers. Through their diverse product ranges, these companies contribute to the overall well-being of individuals and promote the principles of Ayurveda. The revolution of digital technology also had driven the significant growth to the industry. The online platforms, consultations, health sessions and integrated apps brought the easy accessibility for ayurvedic products, solutions and treatments, regardless the geographical boundaries. Also they ameliorated the interaction between medical practitioners, consumers and distributors.

With a growing market and increasing acceptance of Ayush products, the upcoming startups in AYUSH industry have promising future ahead. As more people embrace the benefits of Ayush products, the industry is already set to witness a massive growth and development. For sure, the blooming franchises in this industry are going to establish India as a hub for natural and holistic healthcare solutions.