In a world full of powerful leaders, innovators, and industry veterans spinning the global entrepreneurship, women entrepreneurs are catalyzing the landscape with strong determination powered with innovation. They are standing as great stimulators of significant change and being a key to unlock the unlimited potential. Women are leading businesses in key sectors like technology, fashion, health, education, and building a positive impact on the overall startup scene.

On this Women Entrepreneurship day, it is essential to celebrate women’s incredible role and journey of these pioneers who with their expertise and fortitude are steering the sectors and transforming the communities.

Join us to celebrate their entrepreneurial spirit that aims fuel and build brighter future.

Isha Marwaha, Product Head & DVP, EZ Capital, shares, "Women Entrepreneurship Day is a powerful reminder of the incredible potential that women bring to the business world. Women entrepreneurs are not just breaking barriers, but changing the way industries operate with their unique perspectives, resilience, and innovation. At EZ Capital with ISHI Loan, we firmly believe in empowering women to access finance and resources as key steps toward pushing economic growth and promoting sustainable development. By boosting businesses that are driven by women, we can seize a wave of new ideas and opportunities available to benefit society at large. As more women take control of leadership positions, their success stories become hotbeds for inspiring the younger generation to dream big and attain more. It is time to celebrate, support, and amplify the voices of those women entrepreneurs making a difference every day”.

Key Factors Fueling the Success of Women Entrepreneurship

Increased Access to Funding

Since ages, women entrepreneurs have struggled to get funding for their entrepreneurial goals. But in recent years, there are more options available in the industry. Additionally, huge number of women is participating in crowd funding to raise money. This participation is letting them to get substantial funding for their startups without the contribution of traditional banks as the traditional banks were often hard to approach and get quicker response in the past.

According to Ketto, the number of campaigns conducted by women seeking funding increased by 35% in the year 2024.

Supportive Ecosystem & Mentorship

In 2024, there's a stronger focus on mentorship and networking opportunities for women. Organizations like WEConnect International and the FICCI Ladies Organization (FLO) are offering valuable resources to help women to achieve their entrepreneurial dreams.

As the Indian startup scene is becoming more supportive of women entrepreneurs, experienced and well established women entrepreneurs are helping other women by facilitating vital mentorship. This is creating a crucial cycle of support and this mentorship helps other women leaders to navigate the business challenges by providing valuable assistance.

Technological Advancements & Digital Platforms

Undoubtedly, technology has helped women entrepreneurs in India to operate faster and move forward. In 2024, many women use online platforms to start and expand their businesses. They are using digital tools in the areas such as e-commerce, fintech, and healthtech to reach out more people and enhance their brands.

In addition, social media is also helping the women-led businesses to evolve and succeed in every industry. Social media platforms like Instagram, Facebook, and LinkedIn are lending various options for promoting products, building brands, and foster connections with customers and investors.

Driving the society forward and building new era of progressive inclusivity, the journey of women entrepreneurs envisions a wonderful and equitable future

Barriers for Women Entrepreneurs

Even though the ecosystem has improved many women still struggle to access the right networks and contacts. Conventionally, business networks and industry events are mostly contributed and participated by men with limited women’s opportunities to kick start their goals. Still, many women are hesitant to take financial risks and facing challenges due to a lack of collateral or credit history in getting financial loans.

Even though flexible work models have helped many women, yet balancing family and business is still a big challenge. Since, running a startup can be daunting while taking care of family responsibilities, in many families women are expected to handle most household chores and childcare.

"As women entrepreneurs, we possess a unique ability to see challenges as catalysts for innovation. Whether it's attracting top talent, gaining investor trust, or connecting with those in need, each hurdle presents an opportunity to refine our vision and strengthen our resolve. Our path may not always be straightforward, but it is in navigating these twists and turns that we discover our true potential. The skills we bring from diverse backgrounds - be it storytelling, branding, or customer-centricity - are invaluable assets in any industry. These, combined with our innate empathy and intuition, allow us to create solutions that are not just effective, but deeply impactful. To every woman embarking on her entrepreneurial journey: embrace your unique perspective. It's your superpower in a world craving fresh ideas. Build a strong support network, seek mentors who believe in your vision, and don't shy away from bold risks. Remember, your resilience in the face of adversity isn't just about personal success - it's about carving paths for generations of women to follow”, claims Khushboo Jain, Co-Founder & COO, CarePal Group.

Inspirational Success Stories

Despite the challenges many women entrepreneurs in India are achieved and achieving great success.

Falguni Nayar is the Founder of Nykaa. Her beauty and wellness platform became very popular and went public in the year 2021. This makes her venture to be one among the few women-led firms went for IPOs in India.

Richa Kar founded Zivame to change the lingerie market. Today, Zivame is one of India's top online lingerie stores.

Kavita Shukla established Fresh Paper. Her eco-friendly products which helps keep fresh produce longer has made an impact in agriculture and food industry.

Ultimately, the women entrepreneurs in India are making great progress in the startup ecosystem. Many women are overcoming challenges like balancing family responsibilities and reaching heights. As the startup ecosystem is improving the future possibilities for Indian women entrepreneurs to shine bright with a plethora of opportunities for growth and leadership.