Sharmin Sultana Sumi, Founder, Chief Executive Officer & Creative Director
Shamim Ahamed Opu, Chief Operations Officers Pavel Areen, Chairman
Salt Creatives and Events Limited was founded by Sharmin Sultana Sumi and Pavel Areen in 2018, and Shamim Ahamed joined the force in 2019. The founder, Sharmin Sultana Sumi said over an in depth interview with Siliconindia StartupCity Magazine “The more people believe in a Brand, the more the brand gets a larger than life persona. A brand is not only about selling products, but transferring its philosophy, ownership, and commitment to its consumers as well. On that regard, we believe that we have to build bridges between brands and its consumers through telling everyday life stories and give solutions with timely creative outputs.” Sumi is a creative soul, apart from advertising, she is a musician and is the founder of one of the most beloved Bands in Bangladesh, Chirkutt, also known as the Global Bangladeshi Band. The Salt Creative Director Sumi started her career in advertising in 2007 with Grey Advertising Dhaka. Later she worked for Cogito, Adcomm, and MindTree. She consulted for BBC Media Action as well.
Human insight led Brand Solutions
“Advertising helped me to become a human observer. On that note, that observant self helped me to understand the brand personality which I translated to Business solutions. In 2018, it was an emergency for me to establish Salt” says Sumi. There are hundreds of agencies in Bangladesh and therefore it was difficult for Salt to determine its USP that people would believe. We determined, fastest effective strategy and execution, creative output, and brand ownership are some of the key values of Salt.
The most distinctive feature of Salt is the diversity of thoughts and ideas. From the start, the agency has been delivering what it believed in. For example, through Salt’s relentless and effective communication for six months, Shwapno, the largest retail chain in Bangladesh and one of Salt’s most valued clients became the 8th most lovable brand in the country from their previous 30th position. It was a massive success for both teams.With just 3 years of age, Salt managed to win multiple awards from Brand Forum Bangladesh for its different services in the communication space. “We are trying to master ourselves in what we do,” says Sumi.
Salt is on its way to upgrade it self so that it can be recognised and loved by its stakeholders. Besides ACI Shwapno, Salt portfolio of clients also include Grameen Danone, Spelling Bee, Igloo Ice cream Bangladesh, some NGOs, Government bodies ,and others brands from the umbrella of ACI, MGI, SSG, Walton and Pran.
The New Creative Powerhouse
Salt’s growth graph has been moving upwards since its inception. Within the three years that it has been in the market, companies have already started to recognize Salt as a creative agency, which is a great achievement according to Sumi. The faith of clients and brands in the agency is quite encouraging for the team. Salt has more exciting and sustainable plans of its own to be executed shortly. It wants to spread its own brand name globally. With this dream and the hard work of the talented employees, it is sure that very soon Salt will reach a coveted spot in the advertising space.