A comfortable pair of shoes can improve one’s work efficiency, foot health, and persona in unique ways. With a commitment to produce world-class footwear at a reasonable price, Abros Shoes was established in Manesar, Gurugram. The firm is renowned for manufacturing high-quality, made in-India footwear for India's increasing consumer base. In terms of comfort, elegance, and innovation, the brand has consistently met customers' expectations.

Established in 2020, Abros Shoes is the brainchild of Anil Sharma and Pramod Sharma, two business titans who bring their years of industry experience to steer Abros Shoes to success. Anil Sharma holds 30 years of experience in footwear manufacturing, while Pramod Sharma, a chartered accountant by profession, has more than 25 years of experience in sales. Together, the duo constituted an ideal team to initiate the Abros journey.

Footwear for Everyday Wear

Abros Shoes produces a vast array of footwear for the entire family, including school shoes, athletic shoes, sneakers, and casual shoes. Open-toed shoes such as clogs, sandals, flip-flops, and slip-ons are also manufactured by the company.

With its target market comprising individuals aged eight to fifty and beyond, including men, women, and children, Abros Shoes wishes to cater to them with its best products. Abros Shoes is committed to maintaining the uniqueness of its product, quality, comfort,

and innovation on par with global standards since it brings technology that sets it apart from its competitors.

From Inception to Success

Abros Shoes owns an in-house lab and the complete supply chain, i.e., compounding, sole manufacturing, and upper manufacturing, which enables the brand to deliver the best quality products to it customers. The firm’s parent company can produce 1 lakh soles per day, which is among the highest in the Asia-Pacific region. In its first year of operation, 2021–2022, the company sold more than 40 million pairs. This year, the company has sold more than 50 million pairs by the end of the third quarter.

Marking new milestones with ABS Hyper fuse, Abros Shoes has done better than any other domestic player in the Indian market

The team at Abros Shoes held their first road show in West Bengal in 2021, and since then, the company has completed more than 100 such shows. These events have helped the company scale up its brand visibility among retailers. "Our Journey from inception has been exception as we are growing with a CAGR of 100 percent, the demand for our product is also consistent so we are excited for future", says Pardeep Sharma, COO, Abros Sports.

Company Flagship Product – ABS Hyperfuse

The quality of products manufactured by Abros Shoes has been well accepted across the country. Currently, the company is launching its flagship, ABS Hyperfuse, which uses bounce technology. This technology had earlier been launched by international brands, however, Abros Shoes has been a pioneer in establishing this in the Indian market, at a pocket friendly price. Marking new milestones with ABS Hyperfuse, the company has done better than any other domestic player in the Indian market.

Conclusion

Distribution, Exclusive Business Outlets (EBO), Direct to-Consumer (D2C), and organised retail are its current sales channels, and the firm’s focus will be on all channels, as it is believed that the future of brands belongs to an Omni channel approach.

The customer's quick acceptance of the brand is the biggest quality certification for Abros Shoes. The company also has ISO quality certification for production and processing. In the years to come, Abros Shoes’ expansion strategy is to prioritise online sales across India and reach out to various importers from the Middle East and Europe.