The Adtech industry has seen a revolution in India with the changing behaviour of the consumers who are becoming more aware about the products and services they are willing to buy. This is due to the fact that India has one of the cheapest mobile data rates in the world which is enabling average them to obtain more options. At the same time, the companies are forced to increase their product portfolios and provide a wide variety of products in the specific portfolio to make sure the average order value of the consumer increases in addition to ensuring a smooth user experience within their online app/ webpage. Singapore headquartered Globale Media is helping such consumer brands having their apps to reach more users, making sure that their marketing spends are turning ROI positive. “We provide app marketers with 100 direct in app traffic sources with transparency so they get device ids on each and every click and have clear knowledge about where their app is running. In terms of Impact, the advertisers can use these device ids to run their re-engagement campaigns and make sure that the users are coming back to the apps and ultimately spending more within the app,” explicates Bhavesh Talreja, Co-founder, Globale Media.

As a mobile advertising company, Globale

Media is dedicated to helping advertisers with branding and user acquisition for various app developers. It specializes in digital marketing for all major kinds of app verticals including gaming, e-commerce, lifestyle, utilities, social, education, entertainment and others on CPM, CPI and CPA cost models. The company caters to a large client base that includes Flipkart, Myntra, Amazon, Hungama, Rapido, Goibibo, Souq, Fab Hotels, Oyorooms, Medlife, Voonik, Lazada, Babbel, Plarium, amongst others.

Within the next five years, Globale Media wants to be among the top adtech marketing companies in India, Middle East Asia and South East Asia

The Foundation of Globale Media
It all began in 2014. Post his Masters from University of Paderborn in Germany, Bhavesh got an opportunity to work with one of the top ad tech startups named Applift(headquartered in Berlin). He initially joined in the ad ops department and later shifted to work in the account management team; handling marketing spends for some of the biggest mobile apps in the world. During this tenure he figured out that the future of mobile adtech companies in South East Asia India and China looked promising. Seizing this golden opportunity quit his job in 2016 and started off his very first entrepreneurial venture by establishing an office in Singapore. This helped him to work with some biggest ecommerce Giants like Lazada Shopee, Bukalapak. In the same year, India surpassed US with highest number of active mobile users in the world; paving way for the next adtech boom in the country. There after, he started offices in India and managed to get clients like Flipkart, Oyo, Hungama, Myntra, Rapido, Medlife. Since then, there was no looking back.

Today, the company has carved a niche in the industry by helping advertisers with branding and delivering the best positive results through interest, age and user based targeting with access to direct publishers. Within the next five years, Globale Media wants to be among the top adtech marketing companies in India, Middle East Asia and South East Asia. “We have already got our presence in Singapore which provides us a very good opportunity to work with our South East Asia clients. To cater to the MEA market, we have recently started office from Dubai. After materializing these plans, we look forward to our expansion in China, Europe, Japan and United States,” he concludes.