The magnitude of the worldwide advertising business in 2021 was US$ 590.3 billion. The market is projected to expand at a CAGR of 5.2% from 2022 to 2027, reaching US$ 792.7 billion through that period. Advertising is a method of engagement used by different brands to inform the public about their goods and services and to affect their purchasing decisions. It also helps customers find out more about upcoming developments and novel services and goods. With time, advertisers have come to understand the advantages of using mobile gadgets as a tool for almost always and anywhere addressing a small or large crowd.

The advertising sector has emerged as a result, shifting away from conventional media channels and toward internet and digital advertising. The first deeptech based OOH advertising firm in India to be ISO IAF accredited is Vigyos Ads, which was established in 2021 and has its headquarters in Gurugram. By utilizing artificial intelligence and the internet of things, Vigyos is redefining outdoor advertising. Outdoor advertising in India only operates in a conventional manner, but Vigyos is revolutionizing advertising by integrating AI and IoT.

“Vigyos means Vigyapan Made Easy. We provide analytics using our Algorithms and deep learning. Through that Vigyos clients get the best place and get an audience for their brands and business. We have also

developed Location Sync technology for running the same ads on Hoardings, Digital Hoardings, and between Mobile Ads. We are also solving the problems of small businesses and startups to help them provide the best solutions at affordable prices. Now we are opening business franchises all over India with a current count of 50+ and counting”, states Kanishq Gupta.

In order to demonstrate their experience at very competitive pricing, Vigyos have recently established more than 50 franchise outlets in India

Vigyos Ads services can be categorized into two main verticals including Outdoor advertising and Indoor advertising. Within the scope of Outdoor advertising, Vigyos provides an assortment of services including Screen Setup at famous spots, Traditional Hoarding, Digital Hoarding, Transit Media, Digital Screen Transit Meida, Canopies and RWA, and Vending machines screens.

Under the umbrella of Indoor Advertising, Vigyos Ads provides services pertaining to Screens at Lift, Malls & Residential Area, Digital Marketing, and All types of ATL, BTL & TTL. Their key selling point and offering is an AI-based algorithm that shows clients statistics of the advertisements that are displayed on their screens and location based advertisements that are displayed on billboards and mobile devices (SDK).

Future Roadmap
Vigyos is offering a franchise for financial and advertising services as it expands into those fields. In order to demonstrate their experience at very competitive pricing, Vigyos have recently established more than 50 franchise outlets in India. As a vital component of their business services, technology is another area where the team at Vigyos is concentrating. In the coming years, Vigyos will serve as the equivalent of Uber for advertising, making finance and advertising the most accessible to clients so that anyone can utilize it and benefit from it.

Within a short span of time since its establishment, Vigyos has developed a strong footing for itself in the market. “Our major clients included Nykaa, Smartcity Corp, GOI, Railways, Prasar Bharti, etc. We are serving as an official partner advertising agency to many US & UK based Advertising firms. We have tie up with many corporate agencies in terms of branding material and supplies. We are also registered with Startup India. From starting from screen one we have reached 500+ screens in India. Our AI based Analytics system has been appreciated by many brands and we are focusing on B2B service”, signs off Kanishq Gupta.